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Erica Gunn
About the Author
About the Author
Erica Gunn leads Portfolio Marketing for Data-driven Marketing and Consumer Engagement solutions at Equifax. Erica has spent her career in marketing across the data and technology industries. A B2B specialist, Erica drives strategic go-to-market and demand growth across the full marketing funnel.Recent Articles by this Author
Recent Articles
Highlights: Slow data, missed opportunities, and campaign blind spots can significantly hinder lending campai [...]
Marketers, let’s face it. Finding ways to drive customer growth is always a challenge. But it’s even more of a challenge when your busin [...]
In Q4 2024, over 300 frequent viewers of the monthly Market Pulse webinar offered by Equifax, provided insights into how their organiz [...]
Consumers' financial stability is an always shifting landscape. This is influenced by factors like job changes, inflation, and economic [...]
The pressure is on for lenders. You need to ensure that your acquisition strategies are competitive. But that can be quite the conundrum [...]
Every business wants to increase revenue, but in order to do that it is important to find hidden opportunity and risk. At Equifax, we’ve [...]