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Erica Gunn

Erica Gunn

Portfolio Marketing Leader

About the Author

About the Author

Erica Gunn leads Portfolio Marketing for Data-driven Marketing and Consumer Engagement solutions at Equifax. Erica has spent her career in marketing across the data and technology industries. A B2B specialist, Erica drives strategic go-to-market and demand growth across the full marketing funnel.

Recent Articles by this Author

Recent Articles

Alternative Data Unlocking Financial Opportunity: How Alternative Data Transforms Customer Experiences

Highlights:  Alternative data, including rent and utility payments, and employment history, provides a more [...]

October 20, 2025
Resource
Data-Driven Marketing Alternative Data: Revolutionizing Financial Marketing For Business Growth

Highlights: Alternative data provides a more complete view of consumers beyond traditional credit reports, helping to unl [...]

September 16, 2025
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Data-Driven Marketing 3 Pain Points That Drag Down Campaigns in Today’s Fluid Lending Market

Highlights:  Slow data, missed opportunities, and campaign blind spots can significantly hinder lending campai [...]

August 12, 2025
Prospecting Power New Loan Growth With Better Marketing Precision

Marketers, let’s face it. Finding ways to drive customer growth is always a challenge. But it’s even more of a challenge when your busin [...]

June 04, 2025
Resource
Prospecting Future of Marketing: Market Insights You Need to Know for 2025 and Beyond

In Q4 2024, over 300 frequent viewers of the monthly Market Pulse webinar offered by Equifax, provided insights into how their organiz [...]

May 29, 2025
Account Management How to Elevate Your Account Management Practices

Consumers' financial stability is an always shifting landscape. This is influenced by factors like job changes, inflation, and economic [...]

June 18, 2024
Prospecting Up Your Game: Strategies for Lenders to Modernize Prospecting

The pressure is on for lenders. You need to ensure that your acquisition strategies are competitive. But that can be quite the conundrum [...]

May 06, 2024
Data-Driven Marketing Find Hidden Opportunity and Risk with DDM

Every business wants to increase revenue, but in order to do that it is important to find hidden opportunity and risk. At Equifax, we’ve [...]

June 14, 2022
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