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Andrew Ford

Andrew Ford

Marketing Specialist, Mortgage and Housing

About the Author

About the Author

As a mortgage marketing specialist at Equifax, Andrew Ford brings a unique blend of creativity and industry knowledge. Drawing from his experience with both conventional and NonQM lenders, he excels at translating complex mortgage topics and products into clear, accessible content. Andrew’s expertise spans both direct-to-consumer and B2B landscapes, where he has a talent for educating consumers and brokers alike. He is a graduate of the University of Alabama, holding a degree in Journalism and Creative Media.

Recent Articles by this Author

Recent Articles

Consumer Credit What Happens Next: Empowering Borrowers in the Mortgage Lending Process

Understand how credit scores, VantageScore 4.0, and alternative data empower borrowers on their homeownership journey and streamline your mo [...]

November 07, 2025
Data-Driven Marketing Navigating the Headwinds: Why Market Uncertainty Demands a Smarter Mortgage Marketing Strategy

Navigate mortgage market uncertainty with data-driven strategies. Discover 5 key approaches to optimize marketing, target high-intent borrow [...]

September 26, 2025
Alternative Data Gain a Competitive Edge: The Alternative Data Advantage in Mortgage Lending

Discover how alternative data empowers mortgage lenders to unlock new markets, enhance risk assessment, and drive sustainable growth in a ch [...]

September 08, 2025
Credit Risk 3 Strategies for Navigating Risk with Data & Technology for Mortgage Lenders in 2025

Equip your mortgage business for 2025: discover 3 data-driven strategies to navigate risk and build a resilient lending operation.

August 26, 2025
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