Retain & Grow Customer Relationships

Deepen engagement with customers that offer the most opportunity for growth
Serving small businesses? Learn more about our Commercial Data Solutions

Identify Your Best Customers and Grow Share of Wallet

To grow, you need a 360-degree view of your customers - including their ability to invest, spend, or borrow more. Leverage our advanced consumer financial insights, digital and identity solutions, and financial wellness tools to identify customers with the most growth potential, deepen relationships, grow revenue, and support customer retention.

6 Ways Equifax Can Help Enhance Your Customer Growth and Engagement

Find growth opportunities
Household economic insights
Optimize household segmentation and cross-sell/upsell with insight into financial capacity. 
Engage customers across channels
Digital Onboarding
Reach your customers through digital channels like display, addressable TV and more.
Personalize your messages
Customer Segmentation
Use household insights to optimize offers and personalize messages and creative.

Find resilient customers
Financial Durability
Differentiate customers with ability to keep spending and investing, even during tough times.
Build your ID graph
Identity resolution
Build stronger ID graphs and improve your CRM.
Support financial wellness
Credit Score Coach
Help consumers improve credit scores and financial health.

Real Solutions. Real Results.

See how customers have deepened relationships and increased share of wallet.
Segment Members to Grow Assets
One credit union achieved a 100% lift in deposit, investment, and loan balances by using asset-based segmentation to better market to a niche group of members.
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Identify Current Customers with High Spending Potential
Retailers can expect to grow revenue potential by as much as 25% by using household economic insights to enhance loyalty programs and better target promotions.
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Industries We Serve

Financial Services

Identify high potential customers to grow share of wallet and deliver next-best offer


Segment customers to determine future auto needs and spending capacity


Understand consumer financial capacity and credit to assess cross-sell offers

Communications & Utilities

Mitigate churn and maximize profitability with consumer segmentation and insights


Leverage economic insights to help policyholders protect what matters most

Retail & E-Commerce

Enhance shopper profiles with likely ability to spend more

Mortgage & Housing

Leverage financial insights for more effective cross-sell and retention efforts


Optimize the gaming journey from start to finish

Credit Unions

Understand your members' financial capacity to market unique products or services

Higher Education

Use post-graduation data to improve alumni outreach programs and fundraising
Ready to Complete Your Task?

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Deepen Engagement

Learn new ways to deepen relationships with your best customers.
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Drive Customer Growth

Discover new ways to expand your customer relationships.
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