Key Benefits
Empower Your Customers. Fuel Your Growth.
Key Stats
5X
more likely to purchase additional products & services when consumers feel supported by their financial institutions
80%
of consumers want their financial institution to help improve their financial health
60%
of consumers say they would switch to a financial institution for better financial education
Frequently Asked Questions
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Insights from Our Experts
- August 15, 2025 How Digital Marketing Firms Can Boost Client Results with Differentiated Data Highlights: Digital marketing firms can significantly boost client re [...]
- August 14, 2025 Alternative Data: Your Frequently Asked Questions, Answered Highlights: Alternative data expands credit access for underserved co [...]
- August 13, 2025 A Solid Foundation: Steadfast and Ready for Mortgage Industry Changes Highlights: Equifax offers data-driven solutions to help mortgage len [...]
- August 12, 2025 3 Pain Points That Drag Down Campaigns in Today’s Fluid Lending Marketing Highlights: Slow data, missed opportunities, and campaign blind spots [...]
- August 11, 2025 Unlock Smarter Lending with Open Banking Highlights: Open banking provides lenders with a more comprehensive, real-t [...]
- August 08, 2025 July Market Pulse Q&A: Answering Your Questions on Student Loans, Credit Cards, Economic Shifts, and More Highlights: Student loan payments remain a low priority for consumers, part [...]
- August 07, 2025 The K-Shaped Economy: What It Means in 2025 and How We Got Here Highlights: The K-shaped economy in 2025 shows an uneven recovery, wi [...]
- August 06, 2025 3 Simple Ways to Boost Account Opening with Alternative Data Highlights: Alternative data provides a comprehensive view of consume [...]
- August 05, 2025 Post-COVID Wealth Trends: Why the Middle is Shrinking and What It Means for Financial Marketers Highlights: The U.S. economy shows significant wealth growth, but [...]
- August 04, 2025 July 2025 Market Pulse: Key Takeaways and Trends You Need to Know Now Highlights: The U.S. economy is undergoing significant shifts, charac [...]
- August 01, 2025 July 2025 Consumer Credit Pulse: The Current Trends Highlights: Consumer originations saw a year-over-year increase in [...]
- July 31, 2025 3 Fixes to Future-Proof Your Marketing Operations: How Lenders Can Turn Slowdowns into Speed-ups Highlights: Marketing operations can be optimized by addressing blind [...]
- July 29, 2025 Hard Data vs. Soft Warnings: What the Latest Economic Signals Reveal About U.S. Consumers in the Second Half of 2025 Highlights: U.S. consumers show a dichotomy between softening sentime [...]
- July 24, 2025 From State Capitols to D.C.: Four Key Legislative Trends During the First Six Months of 2025 Highlights: The first half of 2025 saw significant legislative focus [...]
- July 23, 2025 Hope on the Horizon: What’s Next for Small Business in a Changing Economy? Highlights: Small businesses are demonstrating resilience amidst economic challenges [...]
- July 18, 2025 We Asked, You Answered: 5 Key Trends for H2 2025 Highlights: Businesses continue to face economic and industry changes, maki [...]
- July 17, 2025 Navigating the Road Ahead: Key Insights from Auto Lenders Highlights: Fraud, especially income/employment misrepresentation, is [...]
- July 16, 2025 Unlock Growth and Mitigate Risk: Optimizing Consumer Loan Decisions with Data Highlights: Optimizing consumer loan decisions requires smart, data-d [...]
- July 15, 2025 Insight Recap: Top 9 Takeaways from the First Half of 2025 Highlights: Fraud prevention, alternative data, and Gen Z financial b [...]
- July 11, 2025 Auto Lenders, Are You Missing Growth in Your Blind Spot? Highlights: Using traditional credit data alone may cause auto lender [...]
- July 10, 2025 5 Reasons Why Technology Partners Should Integrate Data And Analytics Into Their Commercial Lending Solutions Highlights: Technology partners can help lenders succeed in the evolv [...]
- July 07, 2025 How Auto Dealers Can Market in a Changing Economy Highlights: Auto dealers can thrive during economic uncertainty by [...]
- July 01, 2025 June 2025 Market Pulse: 5 Market Trends You Need to Know Now Highlights: The U.S. economy in June 2025 is characterized by a mix [...]
- June 30, 2025 FAQ: What is Open Banking? Highlights: Open banking revolutionizes lending by allowing consumers to [...]
- June 27, 2025 June 2025 Consumer Credit: Trends at a Glance Highlights: Consumer originations increased year-over-year in several [...]
- June 25, 2025 Small Business Lending Jumps in April: What It Means for You Highlights: Small business lending saw its biggest jump since 2020 in April, [...]
- June 20, 2025 Leveling Up: How Alternative Data Reveals Deeper Customer Insights Highlights: Traditional credit files offer a limited view of creditworthiness, [...]
- June 19, 2025 Understanding Student Outcomes: A Data-Driven Approach to Success in Higher Education Highlights: Understanding student outcomes through data, including financia [...]
- June 18, 2025 The Wealth Gap: How Generational Shifts Are Reshaping the Financial Landscape Highlights: Consumer wealth has grown significantly since The Great Recessi [...]
- June 16, 2025 Market Pulse Check: A Midyear Look at the U.S. Economy Highlights: The U.S. economy has rapidly changed since February, with increased u [...]
- June 12, 2025 Supporting Their Financial Best: How To Help Your Members And Customers Achieve Their Credit Goals Highlights: Optimal Path, an AI-driven solution, can enhance member engagem [...]
- June 06, 2025 AI and Fraud in Fintech: Expert Q&A from May 2025 Market Pulse Both before and during each Market Pulse webinar, our audience submits their burning questions to [...]
- June 04, 2025 Power New Loan Growth With Better Marketing Precision Marketers, let’s face it. Finding ways to drive customer growth is always a challenge. But it’s ev [...]
- June 03, 2025 Weathering the Affordability Crisis: Strategies for Success for Automotive Retailers and Agencies The current economic climate presents challenges that directly impact consumer affordability. Betw [...]
- June 02, 2025 Decoding Fintech's Future: Expert Insights from the May 2025 Market Pulse Webinar The fintech industry is growing faster than ever as technological innovations and data advancement [...]
- May 30, 2025 Beyond Credit Scores: Using the Power of Alternative Data to Assess Commercial Credit Risk Commercial lending is a bit like solving a puzzle. To understand the bigger picture of a business, [...]
- May 29, 2025 Future of Marketing: Market Insights You Need to Know for 2025 and Beyond In Q4 2024, over 300 frequent viewers of the monthly Market Pulse webinar offered by Equifax, pr [...]
- May 27, 2025 What Small Business Trends Are Really Saying The May Main Street Lending Report shares valuable, though not surprising, trends in an uncertain [...]
- May 23, 2025 What Can Small Businesses Expect During Economic Uncertainty? In celebration of Small Business Month, the latest episode of the Market Pulse podcast& [...]
- May 21, 2025 Preventing Fraud Through Customer Onboarding Optimization: 10 Key Insights A recent webinar featuring experts Zoya Khurana, Lead Product Manager at Alloy, Brady Harri [...]
- May 19, 2025 May 2025 Consumer Credit: Trends at a Glance The May Market Pulse webinar showcased insights from Equifax Advisor Jesse Hardin around current c [...]
- May 16, 2025 May 2025 Economic Update: Top 9 Takeaways You Need to Know Now The opinions, estimates, and forecasts presented herein are for general information use only. Th [...]
- May 15, 2025 Fighting Fraud: Two Real-World Scenarios And Solutions Fraud can take many forms and can also vary in size and impact. Below are the two most common type [...]
- May 13, 2025 Young People Are Entering the Credit World: Here’s How to Approve More Gen Z With Alternative Data For many young adults, getting their first credit card, car loan, or personal loan is an important [...]
- May 09, 2025 April 2025 Market Pulse Recap: Expert Answers on Inflation & Economic Outlook Both before and during each Market Pulse webinar, our audience submits their burning questions to [...]
- May 08, 2025 Is the Line Between Personal and Business Credit Disappearing? Small Business Month is here, and as the rise of the gig economy and side-hustles continue we’ve s [...]
- May 07, 2025 Know Your Business - What You Can Do to Combat Business Fraud Happy Small Business Month! That means it is a great time to revisit the importance of small busin [...]
- May 06, 2025 Key Economic Trends: April 2025 Macroeconomic Update The opinions, estimates, and forecasts presented herein are for general information use only. Th [...]
- May 05, 2025 The Cloud Advantage: How to Amplify the Competitive Power of Differentiated Data In today's dynamic and competitive business landscape, data is at the core of informed decision-ma [...]
- May 02, 2025 April 2025 Consumer Credit: Trends at a Glance The April Market Pulse webinar showcased insights from Equifax Senior Advisor David Sojka conc [...]