Marketing Data

Leverage powerful financial data to target, engage, and retain high-value consumers. From precise audience segmentation to data-driven growth strategies, marketing data from Equifax helps you reach consumers with the right financial profile for your offers. 

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Fuel your Marketing with a View of the Consumer Wallet

Our consumer financial insights are key ingredients that marketers and lenders need to better understand consumers’ financial health. Use our insights to identify consumers that can spend, build wealth, or take on new credit.

Wealth and Economic Insights for Marketing

Equifax offers a unique view of the consumer wallet based on a foundation of direct-measured, anonymized assets. Better segment consumers, tailor offers, refine cross-sell/up-sell, and predict financial capacity by estimated assets, income, affluence, spending, financial durability, and aggregated credit.

Credit Insights 
Power your lending efforts with consumer credit scores and attributes for over 245 million U.S. consumers. Acquire the right audiences, grow your portfolio, manage risk.
Alternative Data Insights
Go beyond traditional credit scores with insights into bill pay behaviors, employment, income, and alternative finance, helping you expand access to credit for thin file and credit invisible consumers.
Exclusive Wealth Insights for Financial Services Firms
IXI Network members can access proprietary asset-based solutions. Gauge customer asset share, find growth opportunities, understand investment preferences, and size markets.

Advance and Speed Your Marketing Acquisition Efforts

Explore More Data to Boost Your Marketing

Use Equifax Ignite for Prospecting to access and analyze the latest data and technology to fuel acquisition and improve response rates. Our cloud-based analytics platform helps you explore datasets, analyze scenarios, speed model builds, and get offers to market faster.

Rely on our Marketing Data to Grow your Business

Our marketing solutions can help you achieve new prospecting and account management success. Gain an expanded view of the consumer wallet, enhance segmentation and increase response rates. Connect with consumers in new ways and increase campaign efficiency and ROI.

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Score 21% more and approve 15.5% more applicants.

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Find up to 10% of subprime audiences with 580 credit score that have high income of over $178,000.

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Gain 15% potential lift in response rates for ITA campaigns by using economic insights to target lookalikes.

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Reach young affluent consumers with 6.7x higher assets, 2.2x higher income and 2x higher spending power vs young non-affluents.

Source: Equifax data, analytics, and case studies. Results may vary.

Access Our Data Everywhere

Our premier partners enable you to access our unique data across an array of data marketplaces and online platforms. Easily find and integrate the data you need to enhance your marketing campaigns. Plus get the help you need to assist with campaign execution across channels.
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Solutions for Every Stage of Your Marketing Strategy

Financial Durability Measures

Differentiate households by financial resilience to enhance marketing acquisition and account management efforts.

Digital Targeting Segments

Reach more online consumers with the desired financial capacity and propensities for your offers, promotions, and brand.

Prescreen

Target the right consumers for lending offers. Tap into our market-leading consumer credit file plus alternative data to find ideal prospects.

eBook

Drive Customer Growth

Review this ebook to discover how you can leverage additional data insights and solutions to attract the right new customers, deliver a positive experience, and deepen existing relationships.

Drive Growth

Power Your Marketing with Data and Insights into the Consumer Wallet

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    Actionable Marketing Solutions to Grow Your Business

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    Gain a Unique View of The Consumer Wallet

    Achieve targeted, meaningful interactions across the customer journey. Explore how our wealth, economic, and credit-based insights can help you identify opportunities across customers and prospects.

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