Todd Hoover

Todd Hoover

Marketing Practice Leader

About the Author

About the Author

As Equifax’s Marketing Practice Leader, Todd Hoover leads a consulting team that enables clients to build best-in-class, data-driven marketing capabilities and programs. He also leads go-to-market strategy and partner relationships for Equifax in the marketing space. Previously, Todd led global Sales and Business Development for Equifax’s Data & Analytics team, an incubator lab for leading-edge big data solutions across analytics, marketing and fraud. His prior roles also included Consulting and Solution Sales Leader and Vice President of Professional Services. Todd’s expertise lies in navigating businesses - large and small – through accelerated growth. He has also held senior leadership positions as the General Manager of private markets at Quantum Spatial, and the Chief Strategy Officer of Marketplace Insights at The GB Group. Todd began his career in technology at S1 and AMS. He holds a Business Degree from Clemson University, and a patent for the Equifax Mobile Commerce Application.

Recent Articles by this Author

Recent Articles

Recession Readiness Insights Customer Growth: 4 more ways for financial services firms to drive growth

(This blog is the second in a two part series.) The economy is continuing to fluctuate. Financial marketers are starting to shift priorities [...]

Data Driven Marketing Customer Growth: 3 Ways for Financial Service Firms to Drive Growth

(This blog is the first in a two part series.) Your financial services firm likely serves a wide range of consumers – each with varying fina [...]

Recession Readiness Insights Improve Your Business Performance by Leveraging Financial Durability Insights

Todd Hoover is senior vice president, marketing practice for Equifax. Hoover enables clients to build best-in-class, data-driven marketing c [...]

Data Driven Marketing 3 Ways to Incorporate Digital into Your Acquisition Campaigns

As a marketer and consumer, you know how much time people spend on their devices and looking at screens. But, reaching the right online audi [...]

Data Driven Marketing 6 Tips to Revitalize Your Lending Acquisition Campaigns

Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide range in how consumers are being impa [...]

Data Driven Marketing Optimize Your Acquisition Investment and Improve Experiences

It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk lo [...]

Data Driven Marketing Enhance Prescreen and Keep Lending

This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly to adapt in o [...]

Data Driven Marketing Digital Credit Marketing: 97% Email Deliverability… Really

Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it's work, sh [...]

Data Driven Marketing The Conference Board: Big Opportunities for Brands to Innovate

The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumer [...]

Data Driven Marketing Checklist: Marketing Strategies for this Recession

Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research ann [...]

Data Driven Marketing 4 New Marketing Trends in Financial Services

The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. [...]

Data Driven Marketing 6 Ways Financial Insights Fuel Marketing

Financial firms are focusing on risk mitigation during the pandemic, but that doesn't mean financial marketers should simply wait it out. Wh [...]

Shift Your Marketing Strategy During COVID-19

During the COVID-19 crisis, the ability to shift your customer strategy and your marketing strategy depends heavily on having the [...]