Sriram Tirunellayi

Sriram Tirunellayi

Vice President, Data and Analytics

About the Author

About the Author

As Vice President of Data and Analytics at Equifax, Sriram Tirunellayi leads the Global Identity and Fraud Data Sciences division. He is responsible for driving data science products and research and development, as well as advanced identity and fraud solutions for clients across various industries globally. Sriram brings over 20 years of broad experience developing and implementing data science solutions in the financial and airline industries. He has successfully led several innovative analytical and decision science initiatives through prior work at Barclays Bank and Sabre Holdings.

Recent Articles by this Author

Recent Articles

Identity & Fraud What Types of Analytics Intelligence Can Power Identity Trust?

Consider Performance Criteria, Algorithms and Labeled Data Fraud prevention is a challenging task, given the mercurial nature o [...]

Identity & Fraud The Intersection of Identity Trust and Decisioning

Welcome to our blog series on leveraging the power of data and analytics to maximize identity results. In my previous article, I shared [...]

Identity & Fraud Build Identity Trust with the Right Data

  More data sources is only part of the equation In the era of big data, it is often thought that more data is better, but that's not [...]

Identity & Fraud Multisource Data Helps Reduce Uncertainty in Identity Trust

  Data is the New Soil Someone once said: “Data is the new oil.” Then someone else said: “No, data is the new soil.” Any way you look [...]

Identity & Fraud How Effective is Your Approach to Assessing Identity Trust?

Businesses and Fraudsters Are Adapting The global pandemic of COVID-19 is pushing both businesses and fraudsters to adapt. While the d [...]