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Rissa Reddan
SVP Marketing, Commercial
About the Author
About the Author
Marketing is both an art and science—a fact deeply ingrained in me. My mother is an artist and a musician with perfect pitch and my father holds a PhD in inorganic chemistry. I am literally one part art and one part science. Born on the Upper West Side of Manhattan, I grew up in Bloomington, IL. After spending the early years of my career in San Francisco, I lived in Chicago for 23 years, relocating to Denver in 2020. I sought out business school at University of Chicago’s Booth School of Business for quantitative coursework to complement my liberal arts education received at Miami University located in Oxford, OH. Career highlights include repositioning marketing teams to be strategic partners to the business, launching two first-of-their-kind social media programs the first of which resulted in $1M+ of revenue within 6 months, and growing businesses via process improvement and technology implementation. With my penchant for bold decision-making and the versatility to grasp complicated topics and translate them into simple ideas, I have been able to connect, create, and coach for success.Recent Articles by this Author
Recent Articles
Data and Analytics
Podcast: Prepare Your Business for Demographic Shifts
For much of the last century, population growth in the U.S. has remained relatively stable. But that is changing, and your business should p [...]
March 15, 2022
Research
Podcast: Economic Trends Impacting the Energy Sector
We’re seeing greater convergence between economic headlines and the energy market, which have critical implications across consumer and comm [...]
March 09, 2022
Credit Risk
JD Power: 4 Ways the Auto Industry is Changing
The rate of change in the auto industry is accelerating. And it’s not powered by just one factor; it’s a complex mix of industry and societa [...]
November 08, 2021
Credit Risk
Comperemedia: The Lure of Challenger Banks
The banking landscape is changing. Challenger banks, also known as neobanks, have taken off in popularity, especially since more people move [...]
September 08, 2021
Data Driven Marketing
Podcast: Demystifying Data for Small Business
Managing Cash Flow, Customers and Suppliers Small businesses are the engine of our economy. Yet, many are mystified by the data and d [...]
June 08, 2021