Rissa Reddan

Rissa Reddan

SVP Marketing, Commercial

About the Author

About the Author

Marketing is both an art and science—a fact deeply ingrained in me. My mother is an artist and a musician with perfect pitch and my father holds a PhD in inorganic chemistry. I am literally one part art and one part science. Born on the Upper West Side of Manhattan, I grew up in Bloomington, IL. After spending the early years of my career in San Francisco, I lived in Chicago for 23 years, relocating to Denver in 2020. I sought out business school at University of Chicago’s Booth School of Business for quantitative coursework to complement my liberal arts education received at Miami University located in Oxford, OH. Career highlights include repositioning marketing teams to be strategic partners to the business, launching two first-of-their-kind social media programs the first of which resulted in $1M+ of revenue within 6 months, and growing businesses via process improvement and technology implementation. With my penchant for bold decision-making and the versatility to grasp complicated topics and translate them into simple ideas, I have been able to connect, create, and coach for success.

Recent Articles by this Author

Recent Articles

Data and Analytics Podcast: Prepare Your Business for Demographic Shifts

For much of the last century, population growth in the U.S. has remained relatively stable. But that is changing, and your business should p [...]

Podcast
Research Podcast: Economic Trends Impacting the Energy Sector

We’re seeing greater convergence between economic headlines and the energy market, which have critical implications across consumer and comm [...]

Podcast
Credit Risk JD Power: 4 Ways the Auto Industry is Changing

The rate of change in the auto industry is accelerating. And it’s not powered by just one factor; it’s a complex mix of industry and societa [...]

Podcast
Credit Risk Comperemedia: The Lure of Challenger Banks

The banking landscape is changing. Challenger banks, also known as neobanks, have taken off in popularity, especially since more people move [...]

Podcast
Data Driven Marketing Podcast: Demystifying Data for Small Business

Managing Cash Flow, Customers and Suppliers  Small businesses are the engine of our economy. Yet, many are mystified by the data and d [...]

Podcast