Lyra Hankins

Lyra Hankins

Director, Sr. Product Marketing , Data-driven Marketing

About the Author

About the Author

Lyra Hankins is a Product Marketing Sr. Director for Data-driven Marketing solutions at Equifax. Her career experience in marketing roles in technology companies gives her a broad perspective on Marketing and software/data solutions. Having worked on a variety of cutting-edge technologies over the years, she is excited to launch new and innovative solutions to help marketers acquire and retain attractive customers. When not delving into new projects and communications for her products, she can be found with a camera in hand, enjoying photographing art and architecture in the Nashville area or other fun locales.

Recent Articles by this Author

Recent Articles

Data Driven Marketing Strengthen Your Customer Data to Enhance Your Marketing

Complete customer data is the foundation of effective marketing In today’s fast-moving society, dynamic consumer contact information and mu [...]

Data Driven Marketing The Young Affluent: Tips to Capture Their Potential

Younger consumers are a valuable segment for most marketers.  They offer significant opportunities for future growth, customer lifetime [...]

Data Driven Marketing Reach Valuable Customers of the Future

Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal pur [...]

Data Driven Marketing The Right Online Ad for the Right Affluent Household

Not all Affluent Households are Alike Reaching high-income households online isn't hard. There are many digital targeting segments based on [...]

Data Driven Marketing Financial Marketers: Understand Gen-X Financial Behaviors

Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial services firms. P [...]

Data Driven Marketing Engage with Consumers Who Want to Save More

Did you know one of the most common New Year's resolutions is to save more money? If you're a marketer with a financial firm, you may be ask [...]

Data Driven Marketing Digital Credit Marketing: Understanding the Customer Journey

How Does the Shift to Digital Marketing Impact Measurement? In today’s credit marketing landscape, digital marketing rules. Email is oversh [...]

Answer this One Question -- And Drive Better Marketing

Identify the Right Spend, Touchpoints and Customer Experience It’s critical that marketers track their marketing performance on a regular ba [...]

Data Driven Marketing Here's How to Advertise Better in 2019

Increase the True Return on your Marketing Investment Today's customer journey is convoluted, to say the least. With more marketing channel [...]

Data Driven Marketing Digital Credit Marketing: Preview Credit Eligibility

Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit to tailored P [...]

Data Driven Marketing Digital Credit Marketing: Extending Prescreen Campaigns

Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning. Perhaps they're waiting for a doctor’s [...]

Data Driven Marketing 3 Tips for Stretching your Marketing Dollars in 2019

Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again - time to analyze your annual marketing perform [...]

Data Driven Marketing Digital Credit Marketing: 99% Email Deliverability… Really

As a consumer, what's your first thought when you find a credit offer in your stack of snail-mail? Do you open it? Do you wonder why you're [...]

Data Driven Marketing Credit Marketing: Enhancing the Digital Journey

As a financial company, you've probably tested virtually every element of traditional direct mail credit marketing campaigns – from the offe [...]

Data Driven Marketing Enhancing Attribution Analytics with Economic-Based Segmentation

Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best insights, m [...]

Data Driven Marketing 3 Reasons Marketers Must Prioritize Customer Experience

Most marketers in the communications industry have long recognized that creating a positive customer experience (CX) is critical for acquiri [...]

Data Driven Marketing Reach the Right Millennials Through Their Devices

After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the way that Boomers might. In fa [...]

Data Driven Marketing 4 Ways Data and Analytics Can Help Accelerate Your Lead in Customer Acquisition

As competition heats up in the customer acquisition race, you recognize the need to adjust your strategy. According to McKinsey & Compan [...]

Baby Boomer Wallets are Exploding: Over $320,000 in Average Assets per Household

Which generation controls over 46% of all U.S. invested assets? You guessed it: Baby Boomers. Boomers, born 1946-1964, have benefited hugely [...]

Baby Boomer Finances are Looking Fine for Communications Promotions: Income Up 15% in Five Years

For communications providers, marketing to consumers that have their finances in-check can help boost long-term ROI. Baby Boomers, born 1946 [...]