Lyra Hankins

The demographic composition of current and prospective customer bases is changing. And, most financial providers recognize that. Consumers [...]

Complete customer data is the foundation of effective marketing In today’s fast-moving society, dynamic consumer contact information and mu [...]

Younger consumers are a valuable segment for most marketers.  They offer significant opportunities for future growth, customer lifetime [...]

Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal pur [...]

Not all Affluent Households are Alike Reaching high-income households online isn't hard. There are many digital targeting segments based on [...]

Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial services firms. P [...]

Did you know one of the most common New Year's resolutions is to save more money? If you're a marketer with a financial firm, you may be ask [...]

How Does the Shift to Digital Marketing Impact Measurement? In today’s credit marketing landscape, digital marketing rules. Email is oversh [...]

Identify the Right Spend, Touchpoints and Customer Experience It’s critical that marketers track their marketing performance on a regular ba [...]

Increase the True Return on your Marketing Investment Today's customer journey is convoluted, to say the least. With more marketing channel [...]

Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit to tailored P [...]

Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning. Perhaps they're waiting for a doctor’s [...]

Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again - time to analyze your annual marketing perform [...]

As a consumer, what's your first thought when you find a credit offer in your stack of snail-mail? Do you open it? Do you wonder why you're [...]

As a financial company, you've probably tested virtually every element of traditional direct mail credit marketing campaigns – from the offe [...]

Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best insights, m [...]

Most marketers in the communications industry have long recognized that creating a positive customer experience (CX) is critical for acquiri [...]

After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the way that Boomers might. In fa [...]

As competition heats up in the customer acquisition race, you recognize the need to adjust your strategy. According to McKinsey & Compan [...]

Which generation controls over 46% of all U.S. invested assets? You guessed it: Baby Boomers. Boomers, born 1946-1964, have benefited hugely [...]

For communications providers, marketing to consumers that have their finances in-check can help boost long-term ROI. Baby Boomers, born 1946 [...]