Lyra Hankins

Lyra Hankins

Director, Sr. Product Marketing , Data-driven Marketing

About the Author

About the Author

Lyra Hankins is a Product Marketing Sr. Director for Data-driven Marketing solutions at Equifax. Her career experience in marketing roles in technology companies gives her a broad perspective on Marketing and software/data solutions. Having worked on a variety of cutting-edge technologies over the years, she is excited to launch new and innovative solutions to help marketers acquire and retain attractive customers. When not delving into new projects and communications for her products, she can be found with a camera in hand, enjoying photographing art and architecture in the Nashville area or other fun locales.

Recent Articles by this Author

Recent Articles

Data Driven Marketing Lenders: Assess Your Firm’s Customer Diversity Goals

The demographic composition of current and prospective customer bases is changing. And, most financial providers recognize that. Consumers [...]

Recession Readiness Insights Strengthen Your Customer Data to Enhance Your Marketing

Complete customer data is the foundation of effective marketing In today’s fast-moving society, dynamic consumer contact information and mu [...]

Data Driven Marketing The Young Affluent: Tips to Capture Their Potential

Younger consumers are a valuable segment for most marketers.  They offer significant opportunities for future growth, customer lifetime [...]

Data Driven Marketing Reach Valuable Customers of the Future

Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal pur [...]

Data Driven Marketing The Right Online Ad for the Right Affluent Household

Not all Affluent Households are Alike Reaching high-income households online isn't hard. There are many digital targeting segments based on [...]

Data Driven Marketing Financial Marketers: Understand Gen-X Financial Behaviors

Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial service [...]

Data Driven Marketing Engage with Consumers Who Want to Save More

Did you know one of the most common New Year's resolutions is to save more money? If you're a marketer with a financial firm, you may be ask [...]

Answer this One Question -- And Drive Better Marketing

Identify the Right Spend, Touchpoints and Customer Experience It’s critical that marketers track their marketing performance on a regular ba [...]

Data Driven Marketing Digital Credit Marketing: Preview Credit Eligibility

Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit t [...]

Data Driven Marketing Digital Credit Marketing: Extending Prescreen Campaigns

Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning. Perhaps they're waiting for a doct [...]

Data Driven Marketing Credit Marketing: Enhancing the Digital Journey

As a financial company, you've probably tested virtually every element of traditional direct mail credit marketing campaigns – from the [...]

Data Driven Marketing Reach the Right Millennials Through Their Devices

After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the way that Boomers might. In fa [...]

Baby Boomer Wallets are Exploding: Over $320,000 in Average Assets per Household

Which generation controls over 46% of all U.S. invested assets? You guessed it: Baby Boomers. Boomers, born 1946-1964, have benefited hugely [...]

Baby Boomer Finances are Looking Fine for Communications Promotions: Income Up 15% in Five Years

For communications providers, marketing to consumers that have their finances in-check can help boost long-term ROI. Baby Boomers, born 1946 [...]