Laurie Anderson

Laurie Anderson

About the Author

About the Author

Laurie B. Anderson is senior director, product marketing for Identity, Fraud and Compliance Solutions at Equifax. In this role, she is responsible for delivering go-to-market strategies for market-driven innovations that transform knowledge into insights, helping financial service providers make more informed decisions. With more than 20 years of experience, Anderson has developed successful B2B marketing initiatives within the financial services and utility industries – increasing company profitability, brand awareness and customer acquisition/loyalty Anderson earned her Bachelor of Arts degree in Corporate Journalism/Communications from Auburn University and currently resides in north metro Atlanta.

Recent Articles by this Author

Recent Articles

Identity & Fraud How Insurance Carriers can Reduce Costs and Fraud

Time to stop fraud in the insurance world Annually, in the P&C insurance world there is $40 billion in fraud. What used to be difficult [...]

Identity & Fraud Fight Fraud in Digital Transactions

Necessity is the mother of invention. Just ask banking, fintech, and retail businesses, many of which compressed a decade of e-commerce inn [...]

Identity & Fraud Authenticate Right the First Time

Authentication Strategies for Today’s Digital Age Carefully orchestrated authentication and identification strategies are critical in today [...]

Identity & Fraud Synthetic Identity Fraud: Not Just for Credit Cards

Synthetic Identity Fraud is a Growing Threat We've said it before, and we'll say it again: Synthetic identity fraud is one of the most cunn [...]