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Laurie Anderson
About the Author
About the Author
Laurie B. Anderson is senior director, product marketing for Identity, Fraud and Compliance Solutions at Equifax. In this role, she is responsible for delivering go-to-market strategies for market-driven innovations that transform knowledge into insights, helping financial service providers make more informed decisions. With more than 20 years of experience, Anderson has developed successful B2B marketing initiatives within the financial services and utility industries – increasing company profitability, brand awareness and customer acquisition/loyalty Anderson earned her Bachelor of Arts degree in Corporate Journalism/Communications from Auburn University and currently resides in north metro Atlanta.Recent Articles by this Author
Recent Articles
Identity & Fraud
How Insurance Carriers can Reduce Costs and Fraud
Time to stop fraud in the insurance world Annually, in the P&C insurance world there is $40 billion in fraud. What used to be difficult [...]
March 14, 2022
Identity & Fraud
Fight Fraud in Digital Transactions
Necessity is the mother of invention. Just ask banking, fintech, and retail businesses, many of which compressed a decade of e-commerce inn [...]
November 18, 2021
Identity & Fraud
Authenticate Right the First Time
Authentication Strategies for Today’s Digital Age Carefully orchestrated authentication and identification strategies are critical in today [...]
April 29, 2020
Identity & Fraud
Synthetic Identity Fraud: Not Just for Credit Cards
Synthetic Identity Fraud is a Growing Threat We've said it before, and we'll say it again: Synthetic identity fraud is one of the most cunn [...]
August 14, 2019