Kevin Leslie

Kevin Leslie

Vertical Marketing Leader

About the Author

About the Author

Kevin Leslie is the Insurance Strategic Marketing Officer at Equifax. He possesses a strong curiosity and desire to help insurers transform through the effective use of data, analytics and insights. Kevin has spent the majority of his career in the Insurance and Telecommunication industries, gaining expertise in the areas of strategy, marketing, analytics and business development. While marketing is his primary job function by day, Kevin jumps at the chance to get outdoors and take part in activities like biking, kayaking and photography -- joined by his wife and dogs (with a few ball tosses for good measure).

Recent Articles by this Author

Recent Articles

Credit Risk Life Insurers Modernize their Business with Predictive Analytics

COVID-19 Gives New Meaning to Life Insurance Awareness Month September is Life Insurance Awareness Month, and there is no better time to re [...]

Credit Risk Insurers Can Use Alternative Data to Better Understand “Invisible” Consumers

Insurers may face a conundrum when it comes to assessing a new policyholder’s prospective risk, especially if they lack a traditional credit [...]

Identity & Fraud How Insurers Can Use Verified Credit Data for Online Payments

Online consumers can make their purchase with various payment options, like credit card, Apple Pay or PayPal. As a result, insurers feel pre [...]

Data Driven Marketing How Insurers can Optimize the Customer Journey

We often simplify “customer experience” to just the point-of-purchase. But it encompasses the entire buying process, from the start of the r [...]

Identity & Fraud Insurers: Identity Authentication Improves Customer Experience

Insurers Want to Give Customers a Better Digital Experience Insurance companies want to provide their customers with a frictionless digital [...]

Identity & Fraud Unmask Identity Thieves -- Before You Insure Them

Identify Theft is on the Rise -- Costing the Insurance Industry Billions During Halloween, children and the young-at-heart don costumes and [...]

Data Driven Marketing Data & Predictive Analytics: It's Not Your Father's Insurance Industry

Consumers Expect a Better Customer Experience Technology is empowering consumers to demand a better customer experience, and this is causin [...]