Jennifer Reid

Jennifer Reid

VP, Vertical Marketing Leader - Automotive

About the Author

About the Author

Jenn joined Equifax Automotive Services in April of 2013 from the automotive lending industry, where she spent six years focused on both the automotive manufacturer (OEM) and indirect lending business for JP Morgan Chase. She brings over 17 years of diverse automotive experience, working for and with dealerships, industry associations and automotive finance companies. Jenn recently joined the marketing team as VP, Vertical Marketing Leader - Automotive from Enterprise Alliances, where she spent three years working with large automotive strategic partners and resellers. Previously she spent two years as the Sr. Director of Product Marketing for Equifax Automotive Services. She earned a degree in Automotive Marketing and Management from Northwood University. Jenn’s contribution’s to the industry were recognized in 2015 as a recipient of Auto Remarketing’s Top 40 under 40. Jenn’s background enables her to have a unique understanding and insight into the challenges faced by the automotive landscape. She is a passionate industry advocate and is focused on strategically positioning Equifax Automotive at the forefront of helping to deliver solutions that allow partners and clients to compete more effectively in today’s automotive market.

Recent Articles by this Author

Recent Articles

Credit Risk Auto Industry Recovery: 3 Key Takeaways

The economic uncertainty caused by COVID-19 has impacted the automotive industry in complex ways. The entire auto ecosystem has been adaptin [...]

Identity & Fraud How Auto Lenders Can Combat Synthetic Identity Fraud

Many auto lenders and dealerships are aware of the general risks associated with fraud. However, synthetic identity fraud is especially impo [...]

Credit Risk Tips for Auto Dealers Working with First-Time Buyers

Young buyers represent significant risks and opportunity for dealerships. Their life situations and limited credit history calls for some fr [...]