About the Author
About the AuthorClair Wallace has been working in automotive sales and marketing for almost 15 years. She got her feet wet in the automotive world when she joined Autotrader.com (part of Cox Automotive) in 2006 where she managed marketing initiatives and developed sales collateral for both dealers and OEMs and managed the company’s presence at major industry trade shows. Clair then took her marketing expertise to the sales side where she worked on strategy and operations for Autotrader and Kelley Blue Book (KBB). She worked closely with the sales team to create go-to-market strategies, manage pilot programs and gather customer feedback on a variety of large product launches across both Autotrader and KBB. Currently, as Industry Marketer at Equifax, she has helped to develop stronger partnerships with industry partners like NIADA and AFSA and launch direct dealer marketing efforts to help dealers learn more about their customers & markets in order to sell more cars.
Recent Articles by this Author
Auto Leaders Want to Make Car Buying Easier Leaders of the National Independent Auto Dealer Association (NIADA) met in Las Vegas this summe [...]
Auto Dealers and Lenders Still Unclear on MLA We all respect and value our service members, and what they do to protect our f [...]
Without proper insight into dealership behaviors, loan performance, and the competitive landscape, it’s difficult for auto lenders to assess [...]