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339 Articles
Data Driven Marketing Podcast: What the Next Generation of Data Looks Like for the Auto Industry

I’ve spent my career in the automotive industry, and lately I’ve noticed a pattern. Data is critical for relevant marketing, but in recent y [...]

September 23, 2022
Podcast
Identity & Fraud 3 Ways Retailers can Connect with Their Consumers

The secret? It’s something marketers have wanted for years! Today’s consumers are expert scrollers, skimmers, and pitchers (as in, pitching [...]

September 22, 2022
Identity & Fraud The Changing Landscape of Fraud - what you need to know

The Changing Landscape of Fraud New and old fraud schemes are impacting all parts of the car buying journey. Dealers and customers are noti [...]

September 21, 2022
Data and Analytics Find Hidden Risk in Your Auto Portfolio

Differentiated Data is Even More Critical in 2022 Supply chain challenges continue to put a strain on inventory supply for auto manufacture [...]

September 21, 2022
Credit Risk BNPL Tailwinds and Headwinds

After experiencing remarkable growth over the past couple years, what lies ahead for Buy Now Pay Later? In general, forecasts are positive. [...]

September 16, 2022
Research 6 Ways Auto Dealers Should Be Optimizing Their Email Marketing

Economic uncertainty and fears of a recession are prompting auto dealers to think creatively about their email marketing strategies. This, c [...]

September 02, 2022
Credit Risk Future of the Auto Industry: You Asked, Experts Answered

During our August 11 Market Pulse webinar, our experts discussed details pertaining to the automotive industry, as well as, the latest econo [...]

August 25, 2022
Webinar
Data and Analytics The Economy’s Effect on the Future of the Auto Industry

  During our August 11, 2022 Market Pulse webinar, presenter Jeff Jensen, Vice President at Keybridge went over the recent economic tr [...]

August 19, 2022
Webinar
Data and Analytics The Student Loan Debt’s Impact on the U.S. Economy

During our July 2022 Market Pulse webinar, presenter Robert Wescott, Founder of Keybridge went over the recent economic trends currently hap [...]

August 12, 2022
Webinar
Credit Risk Student Loan Debt Crisis: Experts Weigh In

During our July 28 Market Pulse webinar, our panel of experts discussed what lenders and Gen-Z should be doing during the current student lo [...]

August 09, 2022
Webinar
Data Driven Marketing The Young Affluent: Tips to Capture Their Potential

Younger consumers are a valuable segment for most marketers.  They offer significant opportunities for future growth, customer lifetime [...]

July 13, 2022
Data and Analytics How to Build Trust Throughout the Aftermarket Customer Journey

In automotive aftermarket businesses, people are at the center of each interaction. Yet, the landscape is continuing to evolve. Thus results [...]

July 12, 2022