329 Articles
Data Driven Marketing The Young Affluent: Tips to Capture Their Potential

Younger consumers are a valuable segment for most marketers.  They offer significant opportunities for future growth, customer lifetime [...]

Data and Analytics How to Build Trust Throughout the Aftermarket Customer Journey

In automotive aftermarket businesses, people are at the center of each interaction. Yet, the landscape is continuing to evolve. Thus results [...]

Data Driven Marketing 4 Insights for Your University to Consider for Student Enrollment

The higher education landscape is evolving. Student applicants have more choices and options on their education than ever. With this in mind [...]

Data Driven Marketing Improve Your Business Performance by Leveraging Financial Durability Insigh ...

Todd Hoover is senior vice president, marketing practice for Equifax. Hoover enables clients to build best-in-class, data-driven marketing c [...]

Commercial Business 3 Ways to Drive Strong Auto Sales with Low Inventory

It is no secret automotive businesses are currently facing low inventory. Supply chain delays are going on all over the world. This current [...]

Data and Analytics 5 Data Nuggets to Boost BNPL Profits

2021 was a breakout year for BNPL in the U.S. BNPL gross merchandise value accelerated to $49 billion, with projections to grow another 65% [...]

Data and Analytics The Economy's Impact on Young Consumers

Every consumer, no matter their age or race, is currently impacted in some way by today’s economy. During our June 2022 Market Pulse webinar [...]

Webinar
Data Driven Marketing Find Hidden Opportunity and Risk with DDM

Every business wants to increase revenue, but in order to do that it is important to find hidden opportunity and risk. At Equifax, we’ve bee [...]

Webinar
Identity & Fraud 5 Keys to Better Digital Retailing for Dealers and Lenders

Recently, the automotive industry has faced challenges meeting consumer demand for better digital retailing solutions. Dealers, OEMs, and a [...]

Identity & Fraud Top 7 Insights for the Retail Banking Industry

Our industry leaders are constantly providing and sharing insightful knowledge on topics including factors impacting consumer behavior and b [...]

Research Market Pulse: Consumer-Permissioned Data

Consumers are eager to make up for lost time as they depart for their summer vacations and settle back into their traditions. But with infla [...]

Podcast
Credit Risk How Data can Help Marginalized Communities Become Homeowners

Facing the problem  Homeownership is a primary wealth builder for most Americans. Sadly, there are still strong barriers for marginali [...]