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John Stremel
VP of Sales for automotive digital solutions at Equifax
About the Author
About the Author
John Stremel is the VP of Sales for automotive digital solutions at Equifax. John is known as a digital disruptor and has 20 plus years of organizational leadership experience primarily in the automotive vertical. Throughout his career, John has built trusting partnerships with leading consumer data providers, traffic and lead generation website brands, auto manufacturers, regional organizations and dealers to drive meaningful results. Prior to Equifax, John consulted for Shift Digital, a digital advertising provider to auto manufacturers and dealers, and has managed digital advertising strategy and positioning for leading brands including Toyota, Nissan, Penske, Hyundai, Kia, McDonalds, Bank of the West, non-profit organizations and many others. Based in southern California, John enjoys family time, surfing and endurance motorsports racing.Recent Articles by this Author
Recent Articles
Data Driven Marketing
Build Effective Holiday Auto Promotions
Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to be dominated by [...]
October 20, 2020
Data Driven Marketing
4 Steps to More Effective Automotive Credit Marketing Campaigns
The last six months have been a wild ride for auto marketers – auto loan marketers included. After coming to a screeching halt in the spring [...]
August 06, 2020
Data Driven Marketing
How to Reach an Ideal Auto Buyer Audience
Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending for sports and event mar [...]
June 24, 2020
Data Driven Marketing
How Advanced Ad Targeting Can Fast Track the Automotive Recovery
No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especially automotive. While an estimat [...]
May 19, 2020