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John Stremel

John Stremel

VP of Sales for automotive digital solutions at Equifax

About the Author

About the Author

John Stremel is the VP of Sales for automotive digital solutions at Equifax. John is known as a digital disruptor and has 20 plus years of organizational leadership experience primarily in the automotive vertical. Throughout his career, John has built trusting partnerships with leading consumer data providers, traffic and lead generation website brands, auto manufacturers, regional organizations and dealers to drive meaningful results. Prior to Equifax, John consulted for Shift Digital, a digital advertising provider to auto manufacturers and dealers, and has managed digital advertising strategy and positioning for leading brands including Toyota, Nissan, Penske, Hyundai, Kia, McDonalds, Bank of the West, non-profit organizations and many others. Based in southern California, John enjoys family time, surfing and endurance motorsports racing.

Recent Articles by this Author

Recent Articles

Data Driven Marketing Build Effective Holiday Auto Promotions

Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to be dominated by [...]

October 20, 2020
Data Driven Marketing 4 Steps to More Effective Automotive Credit Marketing Campaigns

The last six months have been a wild ride for auto marketers – auto loan marketers included. After coming to a screeching halt in the spring [...]

August 06, 2020
Data Driven Marketing How to Reach an Ideal Auto Buyer Audience

Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending for sports and event mar [...]

June 24, 2020
Data Driven Marketing How Advanced Ad Targeting Can Fast Track the Automotive Recovery

No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especially automotive.  While an estimat [...]

May 19, 2020
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