Product
True In-Market Propensity Scores
Acquire the best customers first with refined prospect lists
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Product Overview
What Is True In-Market Propensity Scores
True In-Market Propensity Scores™ (TIP) help predict a consumer's propensity to open new or additional credit. When used with a baseline measure of credit risk, TIP Scores three-digit indicative score can help further pinpoint and refine marketing strategies.
Solution
Add Lift Above Traditional Prescreen Measures
Gain lift beyond traditional prescreen measures with predictive insight from TIP Scores. Identify consumers that have a high propensity to open across score bands and that offer the lowest correlation to risk.
- Enhance campaign efficiency
- Increase acquisition rates
- Augment prescreened lists
![](http://assets.equifax.com/marketing/US/images/featured/true-in-market-propensity-scores_feature_700x500.jpg)
Industry-Specific Scoring Models Means More Accuracy
Identify in-market consumers ahead of your competition and create customized campaigns by leveraging a unique, propensity-to-open score:
- Auto
- Bankcard
- Mortgage
- Home Equity
Related Resources
Related Products
TargetPoint Triggers
Reach consumers that are in-market for new credit
Prescreen
Target the right consumers for lending offers
Equifax Ignite®
Unified data and analytics ecosystem for faster decision making
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TIP Scores can be combined with TargetPoint Triggers ™
Tap into market segments with the highest predicted open rates to identify and quickly connect with in-market consumers.