Product Overview
What Is True In-Market Propensity Scores
True In-Market Propensity Scores™ (TIP) help predict a consumer's propensity to open new or additional credit. When used with a baseline measure of credit risk, TIP Scores three-digit indicative score can help further pinpoint and refine marketing strategies.
Industry-Specific Scoring Models Means More Accuracy
Identify in-market consumers ahead of your competition and create customized campaigns by leveraging a unique, propensity-to-open score:
- Auto
- Bankcard
- Mortgage
- Home Equity
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TIP Scores can be combined with TargetPoint Triggers ™
Tap into market segments with the highest predicted open rates to identify and quickly connect with in-market consumers.