What Is True In-Market Propensity Scores
True In-Market Propensity Scores™ (TIP) help predict a consumer's propensity to open new or additional credit while helping maintain lower risk profiles. When used with a baseline measure of credit risk, TIP Scores three-digit indicative score can help further pinpoint and refine marketing strategies.
Industry-specific Scoring Models Means More Accuracy
Identify in-market consumers ahead of your competition and create customized campaigns by leveraging a unique, propensity-to-open score:
- Home Equity
Connect with our sales team and discover how this product can meet your business needs.
Contact our sales team for more details about TIP Scores
TIP Scores can be combined with TargetPoint Triggers ™
Tap into market segments with the highest predicted open rates to identify and quickly connect with in-market consumers