Product Overview

What Is True In-Market Propensity Scores

True In-Market Propensity Scores™ (TIP) help predict a consumer's propensity to open new or additional credit. When used with a baseline measure of credit risk, TIP Scores three-digit indicative score can help further pinpoint and refine marketing strategies. 

Add Lift Above Traditional Prescreen Measures

Gain lift beyond traditional prescreen measures with predictive insight from TIP Scores. Identify consumers that have a high propensity to open across score bands and that offer the lowest correlation to risk.
  • Enhance campaign efficiency
  • Increase acquisition rates
  • Augment prescreened lists
​​​​​​​Leverage the depth of the Equifax consumer credit database to help expand your universe of customers who are likely to open offers of credit. Strengthen retention rates by targeting existing customers that are primed for cross-sell/up-sell opportunities.

Industry-Specific Scoring Models Means More Accuracy

Identify in-market consumers ahead of your competition and create customized campaigns by leveraging a unique, propensity-to-open score:
  • Auto
  • ​​​​​​​Bankcard
  • Mortgage
  • Home Equity

Related Products

TargetPoint Triggers
Reach consumers that are in-market for new credit
Target the right consumers for lending offers
Equifax Ignite®
Unified data and analytics ecosystem for faster decision making

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Contact our sales team for more details about TIP Scores.

TIP Scores can be combined with TargetPoint Triggers ™

Tap into market segments with the highest predicted open rates to identify and quickly connect with in-market consumers.