Modernize Prescreen to Grow your Lending Portfolio
- Target prospects likely to open a new credit account that meet your risk profile
- Optimize acquisition ROI by making confident, time-sensitive offers when consumers are likely to respond
- Reduce risk by marketing to consumers who are less likely to default on payments
- Enhance segmentation and expand your marketable audience with alternative data
- Leverage email and digital prescreen
- Be fast to market with advanced data and analytics tools
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Self-service Tools for Better Analytics and Campaign Performance
Leverage a cloud-based platform and dashboards to build and refine your Prescreen models and see how they’re working. Get your offers to market faster and quickly learn how campaigns can be improved.
- Access and connect all datasets in one place
- Test what-if and champion/challenger scenarios
- Use a results feedback loop to fine-tune models
Expand Your Prospect Audiences
Use the latest data innovations to expand and refine acquisition targeting while managing risk.
- Go beyond legacy credit scores to find thin file, credit invisible, and credit-rebuilding customers that may be a good fit.
- Gain a more complete view of consumer financial capacity before Prescreen to find good prospects that you might otherwise not have spotted.
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Connect with our sales team and discover how Prescreen from Equifax can help you expand your lending portfolio.