Modernize Prescreen to Grow your Lending Portfolio

  • Target prospects likely to open a new credit account that meet your risk profile
  • Optimize acquisition ROI by making confident, time-sensitive offers when consumers are likely to respond
  • Reduce risk by marketing to consumers who are less likely to default on payments
  • Enhance segmentation and expand your marketable audience with alternative data
  • Leverage email and digital prescreen
  • Be fast to market with advanced data and analytics tools
Product Sheet

Learn More About Equifax Prescreen

Prescreen delivers pre-approved consumer prospects tailored to meet the credit profile criteria for your lending offers. Increase acquisition by honing in on consumers with the right credit characteristics for your offers, while mitigating risk. Prescreen helps you create the ideal target audience by leveraging thousands of credit attributes, including event and behavior-based triggers, and your own credit-based attributes.  Prescreen is a consumer report and its use is regulated by the Fair Credit Reporting Act (FCRA).

View Product Sheet

Self-service Tools for Better Analytics and Campaign Performance

Leverage a cloud-based platform and dashboards to build and refine your Prescreen models and see how they’re working. Get your offers to market faster and quickly learn how campaigns can be improved.
  • Access and connect all datasets in one place
  • Test what-if and champion/challenger scenarios
  • Use a results feedback loop to fine-tune models

Expand Your Prospect Audiences

Use the latest data innovations to expand and refine acquisition targeting while managing risk.
  • Go beyond legacy credit scores to find thin file, credit invisible, and credit-rebuilding customers that may be a good fit.
  • Gain a more complete view of consumer financial capacity before Prescreen to find good prospects that you might otherwise not have spotted.
View eBook
Product Sheet

Prescreen Through Email and Digital Channels

We’ll help you move beyond direct mail by finding your prospects on social or matching Prescreen lists to email addresses. Our email deployment partner offers best-in-market email solutions based on one of the industry’s largest databases of high-quality, compliant, opt-in, and validated email addresses. 

View Product Sheet

Related Products

Consumer Attributes
The industry’s largest, most powerful portfolio of credit attributes delivering enhanced predictability and performance
Equifax Ignite®
Unified data and analytics ecosystem for faster decision making
Target more revenue with tailored marketing
A multi-data credit score for more predictability
True In-Market Propensity Scores
Acquire the best customers first with refined prospect lists
TargetPoint Triggers
Reach consumers that are in-market for new credit
Digital Prescreen - Email
Reach your Prescreen audience through email
Digital Prescreen - Display
Reach your Prescreen audience through digital channels
DataX Credit Report
Bring more borrowers into view with non-traditional credit data

Contact Us

Connect with our sales team and discover how Prescreen from Equifax can help you expand your lending portfolio.

Contact Us

Speak to our experts about Prescreen from Equifax

Boost Your Prospecting

Explore 6 tips to modernize your lending acquisition campaigns
View eBook