In the August
2024 Market Pulse Webinar, we discussed current data points
around fintech and alternative data to ensure you're well positioned
to focus on forward and build resilience for your organization - even
during uncertain times.
Equifax Risk Advisor, David Sojka, deciphered current
consumer credit trends and insights as we head into the end of 2024.
While this overview is meant to be a snapshot of the larger
discussion, you can receive full access to the standard charts and
graphs by reaching out to the Equifax Risk Advisory team: RiskAdvisors@Equifax.com.
Originations
Out of five products, we compared the results between the
market and fintech¹:
Mortgage
Auto
Bankcard
Personal loan
Private label card
We found that, as of April 2024, consumer originations have
slowed across bankcards, personal loans, and private label cards:
Debt
As of June 2024, year-over-year consumer debt outstanding
has increased for all categories in the overall market, but
decreased with fintech lenders for total consumer debt,
non-revolving debt and auto debt²:
Month-over-month data,
however, shows fintech consumer debt and non-revolving debt
improving. The non-revolving debt was the only improvement for the
overall market:
Utilization
June utilization increased across all products, and credit
limits have risen for the bankcard as well as for home equity²:
Delinquencies
June delinquencies on all of the products shown below
increased year over year except for personal loan, which improved²:
June delinquencies on all of the
products shown below decreased month over month except for auto and mortgage:
Vintages
Over the last several months, we have been telling the story
that the 2022 and 2020 vintages are worse than earlier vintages, and
that is likely caused by loosening credit standards coming out of
the pandemic as well as some school loan inflation.³
So, rate cuts are coming.⁴ Inflation is lessening, and
consumers are still shopping based on the recent retail sales
announcement. We would offer cautious optimism about the U.S.
consumer and consumer finance as a whole.
You can find our monthly Small Business Insights, National
Consumer Credit Trends reports, the Market Pulse podcast, and more
at our Market
Pulse hub.
Finally, connect with us on YouTube and LinkedIn
for even more content to help you focus on forward.
Sources:
Equifax National Consumer Credit Trends
Originations Report - published August 2024 - originations
through April 2024
Equifax US National
Consumer Credit Trends Portfolio Report - Published August
2024 - Data as of June 2024
Equifax
Credit Trends; Data through June 2024; Not Seasonally
Adjusted
Equifax August 2024 Market Pulse
webinar, David Sojka
(c) Equifax Inc. 2024. The statistics provided in this blog
are for informational and illustrative purposes only and are not
intended to be used for any other purpose.
*The opinions, estimates, and forecasts presented herein are
for general information use only. This material is based upon
information that we consider to be reliable, but we do not represent
that it is accurate or complete. No person should consider
distribution of this material as making any representation or
warranty with respect to such material and should not rely upon it
as such. Equifax does not assume any liability for any loss that may
result from the reliance by any person upon any such information or
opinions. Such information and opinions are subject to change
without notice. The opinions, estimates, forecasts, and other views
published herein represent the views of the presenters as of the
date indicated and do not necessarily represent the views of Equifax
or its management.
Highlights:
Account Takeover (ATO) fraud is a rapidly
growing, multi-billion dollar problem with consumer cos [...]
November 11, 2025
Olivia Voltaggio
Senior Content Manager, US Information Solutions
Olivia joined Equifax in 2019. She manages the Market Pulse thought leadership platform, including the webinar series and podcast. Olivia holds an Editing Certificate from the University of Chicago Graham School.