The Cloud Advantage: How to Amplify the Competitive Power of Differentiated Data
In today's dynamic and competitive business landscape, data is at the core of informed decision-making. But not all data is created equal — and neither is data access. Having the right differentiated data, combined with the power of a modernized platform, can bring opportunity within sight and drive significant business impact.
What’s So Different About Differentiated Data?
Essentially, the term differentiated data refers to any highly specialized, often proprietary, dataset that provides unique insight into customer behaviors, market trends, and financial risk factors. Equifax differentiated data includes rich firmographic information, credit behavior and market trends, household economic and financial insights, and anonymous borrower and loan-level credit data.
Equifax data can be applied across the customer journey — for deeper insight at every stage, no matter your industry or vertical.
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Discovery: Identify emerging segments ripe for growth (and tailor your strategies accordingly) with market-level intelligence on financial risk, new opportunities, and macro credit trends.
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Prospecting: Refine and expand your target audience(s) to identify new profitable customers and prospects, plus see more effective campaigns and conversions, with total wallet insights.
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Customer Growth: Get a comprehensive view of customers, target those with the ability to save, spend, and invest, and drive customer loyalty and revenue with unique identity and credit data.
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Risk Management: Uncover potential risks, limit losses, and proactively identify customers who may need support with market and financial durability insights.
A Competitive Advantage Is Within Reach — and It’s in the Cloud
Having the right data is the first step to revolutionizing your decision-making. Next is having secure, scalable, real-time access to that data. Modernized platforms like Google Cloud are a total game-changer, eliminating the limitations of on-premise servers and legacy file transfer protocols (FTPs) to create an ideal environment for quickly accessing and analyzing data. Here’s how:
Centralized Access Leads to Faster Insights
Leverage a single source for all your data needs, eliminating data silos and speeding time to insights. Working in the cloud allows you to analyze data when and where you need it — in real time — for a streamlined, more agile approach that enables faster, smarter, more targeted decisions.
Intelligence Tools Help Scale Insights
Manage and combine diverse first- and third-party datasets with business intelligence (BI), artificial intelligence (AI), and machine learning (ML) tools that seamlessly integrate with Google Cloud. Plus, leverage predictive analytics to unlock even more valuable, actionable insights.
A Unified Approach to Data Protection
Stay on top of data governance with advanced security and encryption that support regulatory compliance and protect sensitive information. Having all your data in a single, secure location helps ensure that it’s safeguarded while remaining accessible and usable.
More Cost-Effective Data Management
Cloud platforms eliminate the need for expensive on-premise infrastructure and have built-in data backups, reducing storage and resourcing costs, decreasing user error, and enabling scalability. This cost-effective solution allows you to access and analyze data without the burden of managing complex and expensive systems.
Unlock Opportunity with Equifax Differentiated Data. Available via Google Cloud BigQuery
Modernizing your data access can transform your business. By
harnessing the power of fast, easy access to differentiated Equifax
data, you can gain a competitive edge, drive innovation, and achieve
sustainable growth. The future of business is data-driven, and those
who embrace this reality will be the ones who stand out — and stay
ahead.
Learn
more about what this could mean for your business today.