Financial Spectrum Cluster Detail: Mass Affluent Mid-High w/ Investment

Leverage Financial Spectrum clusters for a variety of use cases:

Profiling Customers

Prospecting, acquisition and up-sell,vcross-sell

CRM & Loyalty

Relevant communications with customers

Positioning

Version creative and copy for maximum relevance to targets

Market Analysis

Size markets for key target segments and identify growth opportunities

Channels & Media Placement

Match marketing/media channels with preferences of target segments

Performance Metrics

Customer penetration, value by product line, profitability, fee income, transaction channels

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Mass Affluent Mid-High w/ Investment Segment 39

• % of Households: 1.2%
• Assets: $169,521
• Credit Responsibility: Mid
• Home Ownership: Own
• Urbanicity: Rural

$$

Mass Affluent Mid-High w/ Investment Segment 40

• % of Households: 1.4%
• Assets: $171,522
• Credit Responsibility: High
• Home Ownership: Own
• Urbanicity: Rural

$$

Mass Affluent Mid-High w/ Investment Segment 41

• % of Households: 1.7%
• Assets: $172,676
• Credit Responsibility: Mid
• Home Ownership: Own
• Urbanicity: Suburban

$$

Mass Affluent Mid-High w/ Investment Segment 42

• % of Households: 1.9%
• Assets: $176,804
• Credit Responsibility: High
• Home Ownership: Own
• Urbanicity: Rural

$$

Mass Affluent Mid-High w/ Investment Segment 43

• % of Households: 2.0%
• Assets: $178,631
• Credit Responsibility: High
• Home Ownership: Own
• Urbanicity: Suburban

$$

Mass Affluent Mid-High w/ Investment Segment 44

• % of Households: 1.1%
• Assets: $180,672
• Credit Responsibility: High
• Home Ownership: Rent
• Urbanicity: Suburban

$$

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