Financial Spectrum Cluster Detail: Mass Affluent High

Leverage Financial Spectrum clusters for a variety of use cases:
Profiling Customers
Prospecting, acquisition and up-sell,vcross-sell
CRM & Loyalty
Relevant communications with customers
Positioning
Version creative and copy for maximum relevance to targets
Market Analysis
Size markets for key target segments and identify growth opportunities
Channels & Media Placement
Match marketing/media channels with preferences of target segments
Performance Metrics
Customer penetration, value by product line, profitability, fee income, transaction channels
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Mass Affluent High Segment 45
  • % of Households: 2.1%
  • Assets: $459,925
  • Credit Responsibility: Mid
  • Home Ownership: Own
  • Urbanicity: Suburban
$$$
Mass Affluent High Segment 46
  • % of Households: 1.9%
  • Assets: $469,086
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Rural
$$$
Mass Affluent High Segment 47
  • % of Households: 1.8%
  • Assets: $483,325
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Suburban
$$$
Mass Affluent High Segment 48
  • % of Households: 1.3%
  • Assets: $487,188
  • Credit Responsibility: High
  • Home Ownership: Rent
  • Urbanicity: Suburban
$$$
Mass Affluent High Segment 49
  • % of Households: 1.5%
  • Assets: $489,923
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Suburban
$$$
Mass Affluent High Segment 50
  • % of Households: 1.5%
  • Assets: $504,363
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Suburban
$$$
Mass Affluent High Segment 51
  • % of Households: 1.5%
  • Assets: $518,238
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Suburban
$$$
Mass Affluent High Segment 52
  • % of Households: 1.4%
  • Assets: $523,639
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Suburban
$$$
Mass Affluent High Segment 53
  • % of Households: 1.6%
  • Assets: $533,251
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Suburban
$$$
Mass Affluent High Segment 54
  • % of Households: 1.8%
  • Assets: $542,886
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Rural
$$$
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