Product Sheet

Discretionary Spending - Digital Targeting Segments

Product Sheet

Discretionary Spending - Digital Targeting Segments

Digital targeting solutions enable marketers to connect with consumers online who have likely interests and economic profiles.

Discretionary Spending Digital can target consumers based on their estimated discretionary funds. Discretionary Spending Digital is a ZIP+4 estimate of a household’s capacity to spend, save, or invest after accounting for the fixed expenses of life (housing, utilities, public transportation, personal insurance and pensions). 

Use Discretionary Spending Digital to: 

  • Improve prospect ad and email click-through and conversions rates on CPA campaigns
  • Reduce branding ad campaign eCPM rates 
  • Create landing page optimization programs based on anonymous users’ estimated discretionary fund levels 
  • Improve targeting and management of CRM and loyalty efforts

Digital targeting segments from Equifax are based on aggregated attributes at a geographic level and neither contain nor reveal any personally identifiable information.

Learn more how Discretionary Spending Digital Targeting Segments can work for you.