Marketers often struggle with targeting the right sports fans of a particular sport. Whether you are a professional basketball team, a sports publisher, a sponsor of a league or team, or a sports memorabilia retailer, you need to be able to reach fans with specific sport interests and the likely capacity to consume certain types of products or services.
Sports Fans Propensity digital targeting segments enable sports entities and associated retailers to do just that and more. Marketers can target households online based on their likelihood to follow certain types of sports and household economics.
So whether you’re targeting fans of alpine skiing, golfing or the summer Olympics, we have you covered. And the best part is, marketers increase their ROI by serving more ads to consumers with desired sports propensities and the potential capacity to buy.
Learn more now about how Sports Fans Propensity digital targeting segments are a win.