Product Sheet

Ability to Pay Index

Product Sheet

Ability to Pay Index

Ability to Pay Index provides unique insight into a household's estimated financial position by ranking households by their likely economic capacity. As a result, companies can more efficiently rank leads for marketing and account management efforts, enhance targeting, and augment models.

The ATP Index model offers a robust economic filter that incorporates the intersection of three key components: 

  • Estimated total household income (based on income from wages and assets)
  • Discretionary spending
  • Aggregated credit

Learn more how the Ability to Pay Index can help your business.