Economic Cohorts

Segment Households by a 360° View of a Household’s Economics
Economic Cohorts® is a breakthrough household segmentation system that leverages unique and proprietary household economic information from the IXI™ Network to segment households by what matters most – a 360° view of a household’s likely economics. It includes a more accurate and complete picture of total income, total discretionary spending, credit capacity and usage, combined with all of the key demographic, behavioral and lifestyle attributes you expect from a first-class consumer segmentation system.

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Low Income | < $50,000

Young (Under 35)
  • A1.Tough Start: Young Single Parents
  • A2.Tough Start: Young Singles
  • A3.Starting Small: Small-Town Families
  • A4.Starting Small: Small-Town Singles
  • A5.Living on Loans: Young Urban Single Parents
  • A6.Living on Loans: Young Urban Singles
Working Years (35-54)
  • B7.Mid-Life Strugglers: Families
  • B8.Mid-Life Strugglers: Singles
  • B9.Getting By: Small-Town Families
  • B10.Getting By: Small-Town Singles and Couples
  • B11.Credit Crunched: City Families
  • B12.Credit Crunched: City Singles
Pre-Retirement (55-64)
  • C13.Retiring on Empty: Singles
  • C14.Burdened by Debt: Singles
  • C15.Sensible Spenders: Families
  • C16.Sensible Spenders: Small-Town Empty Nesters
  • C17.Sensible Spenders: Urban Pre-Retirement Singles
Retired (65+)
  • D18.Relying On Aid: Retired Singles
  • D19.Rough Retirement: Small-Town and Rural Seniors
  • D20.Struggling Elders: Singles
  • D21.Modest Means: Urban Retirees

Moderate Income | $50,000 - $100,000

Young (Under 35)
  • E22.Credit City: Young Families
  • E23.Credit City: Young Singles
  • E24.Midscale Mainstream: Small-Town Families
  • E25.Midscale Mainstream: Small-Town Singles and Couples
  • E26.Getting Ahead: Young City Families
  • E27.Getting Ahead: Young City Singles
Working Years (35-54)
  • F28.Living Simply: Small-Town Families
  • F29.Living Simply: Small-Town Singles and Couples
  • F30.Credit Rules: Urban Families
  • F31.Credit Rules: Urban Singles
  • F32.Suburban Stability: Families
  • F33.Suburban Stability: Singles and Couples
Pre-Retirement (55-64)
  • G34.Committed to Credit: Small-Town Couples
  • G35.Striving for Balance: Urban Pre-Retirement Singles
  • G36.Conservative Consumers: Small-Town Empty Nesters
  • G37.Conservative Consumers: Suburban Families
  • G38.Solid Foundation: Suburban Empty Nesters
Retired (65+)
  • H39.Retired on Credit: City Singles and Couples
  • H40.Safety Net Seniors: Small-Town Retired Couples
  • H41.Nest Egg Elders: Older Retirees
  • H42.Comfortable Retirement: Suburban Couples

High Income | $100,000 - $200,000

Young (Under 35)
  • I43.Charge-It Champs: Young Suburban Families
  • I44.Charge-It Champs: Young Suburban Singles and Couples
  • I45.Confident Futures: Young City Families
  • I46.Confident Futures: Young City Singles
  • I47.Material World: Urban Families
  • I48.Material World: Urban Singles
Working Years (35-54)
  • J49.House of Cards: Suburban Families
  • J50.House of Cards: Suburban Singles and Couples
  • J51.Prudent Professionals: Suburban Families
  • J52.Prudent Professionals: Suburban Singles and Couples
  • J53.Suburban Success: Upscale Families
  • J54.Suburban Success: Upscale Singles and Couples
Pre-Retirement (55-64)
  • K55.Living for Today: Couples
  • K56.Planners and Savers: Suburban Families
  • K57.Planners and Savers: Small Town Couples
  • K58.Planners and Savers: City Couples
  • K59.Country Club Climbers: Suburban Empty Nesters
Retired (65+)
  • L60.Comfortable with Credit: Upscale Retirees
  • L61.Rewarding Retirement: Affluent Suburbanites
  • L62.Affluent Elders: Older Upscale Suburbanites
  • L63.Established Wealth: Suburban Retirees

Elite Income | > $200,000

Young (Under 35)
  • M64.Big Shots: Young Upmarket Urbanites
Working Years (35-54)
  • N65.Careers First: Urbanites
  • N66.Executive Spenders: Suburban Families
  • N67.Executive Spenders: Suburban Couples
Pre-Retirement (55-64)
  • O68.Corner Offices: Executive Urbanites
  • O69.Champagne Tastes: Executive Empty Nesters
Retired (65+)
  • P70.Flush Funds: Wealthy Urban Seniors
  • P71.Diamonds and Pearls: Wealthiest Retirees

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