Economic Cohorts® is a breakthrough household segmentation system that leverages our unique and proprietary household economic information. It is the first consumer segmentation system to provide marketers with such a complete picture of the customer wallet in combination with all of the key demographic, behavioral and lifestyle attributes you expect from a first-class consumer segmentation system.
Economic Cohorts includes a more complete picture of the consumer wallet, including:
Total discretionary spending
Credit capacity and usage
Additionally, Economic Cohorts is flexible enough to meet the unique needs of any marketing firm.
Key Benefits include:
Enables companies to identify top customer clusters, improve communications based on economic profiles,and target new clusters with desired economic potential and tendencies
Applicable across multiple online and offline channels
Leverages our unique and proprietary household economic information (income, ability to pay, spending, and credit capacity)
Developed for use in non-FCRA applications across the customer lifecycle
Learn more about how Economic Cohorts works, and how it can benefit your business.