Product Sheet

Get a 360° View of Household Economics

Product Sheet

Get a 360° View of Household Economics

Economic Cohorts® is a breakthrough household segmentation system that leverages our unique and proprietary household economic information. It is the first consumer segmentation system to provide marketers with such a complete picture of the customer wallet in combination with all of the key demographic, behavioral and lifestyle attributes you expect from a first-class consumer segmentation system.

Economic Cohorts includes a more complete picture of the consumer wallet, including:

  • Total income
  • Total discretionary spending
  • Credit capacity and usage

Additionally, Economic Cohorts is flexible enough to meet the unique needs of any marketing firm.

Key Benefits include:

  • Enables companies to identify top customer clusters, improve communications based on economic profiles,and target new clusters with desired economic potential and tendencies 
  • Applicable across multiple online and offline channels 
  • Leverages our unique and proprietary household economic information (income, ability to pay, spending, and credit capacity) 
  • Developed for use in non-FCRA applications across the customer lifecycle

Learn more about how Economic Cohorts works, and how it can benefit your business.