Get the Most Comprehensive Attributes to Build Superior Risk Models

Make sense of complex, raw credit data and power up your models with best-in-class Consumer Attributes from Equifax. Our curated solutions offer a more detailed view of consumer behavior across the credit lifecycle from targeting to acquisition, account management, and recovery.

  • Tap into 7,000+ attributes across credit, trended, and alternative data
  • Model consumer behavior with more precision and predictive power
  • Improve segmentation and decisioning at every stage of the customer lifecycle
  • Stay current with regularly updated, cloud-native data packages
  • Gain a competitive edge with one of the industry’s most comprehensive data portfolios
Cloud-Powered Attributes
First to build and manage attributes in the cloud, setting new standards for security, scalability, and flexibility.
Boost Performance
Enhance predictability with over 7,000 attributes across 60+ industries to drive superior results.
Rigorous Governance
Improve attribute management from testing to production with Equifax’s robust governance and control protocols.
Scale & Innovate
Expand as your business grows and accelerate time to market with continuous new attribute development.
Stay Ahead of Trends
Keep pace with regulatory changes, economic conditions, and industry trends via continuous attribute updates.

How It Works

Level Up Your Models

See how leveraging over 7,000 credit and alternative data points can enhance decision-making and reduce risk.

The Industry’s Most Expansive Portfolio of Attributes to Meet Your Goals

Our industry experts and data scientists have built our Attribute Library to be our most powerful, predictive set of attributes yet. Choose this package for a broad set of credit attributes, or choose our Essentials package for a smaller set of our most requested attributes.

Multi-Bureau Success

Equifax helped a communications provider enhance risk assessment. By developing a single AI/ML-powered risk model with multi-bureau attributes, they significantly improved performance and efficiency, demonstrating tangible benefits in managing their diverse customer base.

The Industry’s Most Expansive Portfolio of Attributes to Meet Your Goals

Our industry experts and data scientists have built our Attribute Library to be our most powerful, predictive set of attributes yet. Choose this package for a broad set of credit attributes, or choose our Essentials package for a smaller set of our most requested attributes.

Multi-Bureau Success

A simplified data point that summarizes raw data into usable insights to assess consumer behavior, risk, and financial health.

Equifax includes credit, alternative, and non-credit data to provide a 360° view of consumer behavior and preferences.

Equifax maps credit data from each bureau into global definitions with unified logic, ensuring consistency across data sources.

Choose from off-the-shelf, configurable, or market-driven packages—all built from a robust attribute library updated annually. See more details in this product sheet. 

They boost segmentation, enable predictive modeling, reduce risk, and support real-time decisions across the customer lifecycle.

Related Resources

Product Sheet

Boost Model Performance with Consumer Attributes

Unlock superior consumer insights. Access 7,000+ unique attributes blending traditional and alternative data to enhance predictability, reduce risk, and boost profitability.

Unlock Consumer Insights

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Explore all the ways Consumer Attributes can enhance your models with credit, trended, and alternative data insights.

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Explore How Our Solutions Work

Unlock new insights and learn how alternative data can transform your credit risk evaluations, helping you make smarter, more inclusive lending decisions.

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