Financial Spectrum Cluster Detail: Affluent Very High

Leverage Financial Spectrum clusters for a variety of use cases:

Profiling Customers

Prospecting, acquisition and up-sell,vcross-sell

CRM & Loyalty

Relevant communications with customers

Positioning

Version creative and copy for maximum relevance to targets

Market Analysis

Size markets for key target segments and identify growth opportunities

Channels & Media Placement

Match marketing/media channels with preferences of target segments

Performance Metrics

Customer penetration, value by product line, profitability, fee income, transaction channels

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Affluent Very High Segment 55

• % of Households: 2.2%
• Assets: $2,278,248
• Credit Responsibility: High
• Home Ownership: Own
• Urbanicity: Suburban

$$$

Affluent Very High Segment 56

• % of Households: 1.7%
• Assets: $2,846,909
• Credit Responsibility: High
• Home Ownership: Own
• Urbanicity: Suburban

$$$

Affluent Very High Segment 57

• % of Households: 1.5%
• Assets: $3,632,392
• Credit Responsibility: High
• Home Ownership: Own
• Urbanicity: Suburban

$$$

Affluent Very High Segment 58

• % of Households: 1.2%
• Assets: $3,816,976
• Credit Responsibility: High
• Home Ownership: Own
• Urbanicity: Suburban

$$$

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