December 2025 Consumer Pulse: The Latest Consumer Credit Trends
Highlights:
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Through August 2025, consumer originations rose year-over-year across most categories, signaling increased demand for credit. This trend is coupled with a continued year-over-year climb in outstanding consumer debt (mortgage, revolving, and non-revolving) as of October 2025.
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As of October 2025, delinquency rates for auto, bankcard, private label, and personal loans improved year-over-year. However, this positive movement was offset by a year-over-year increase in mortgage delinquencies.
The December Market Pulse webinar showcased insights from Equifax Senior Advisor Dave Sojka around current consumer credit trends. While this overview is meant to be a snapshot of the larger discussion, you can receive full access to the standard charts and graphs by reaching out to the Equifax Advisory team: RiskAdvisors@Equifax.com.
December 2025 Key Insights: Today’s Consumer Credit Trends
Through August 2025, consumer originations rose
year-over-year across all lending categories, but Private Label Card
was lower year-over-year.¹
As of October 2025, outstanding mortgage (including first
mortgages, HELOCs, and HELOANs), revolving consumer debt (including
bankcard, private label cards, and other revolving products), and
non-revolving debts (including auto loans and leases, student loans,
and personal loans) continue to climb year-over-year.²
As of October 2025, non-mortgage consumer debt outstanding
has increased for auto, bankcards and personal loans year-over-year.
Student loans and private label cards continue to be lower.²
October 2025 saw utilization decrease slightly for bankcard
while credit limit for bankcard increased. Home equity metrics
continue to increase, while private label card metrics are
mixed.²
October 2025 auto, bankcard, private label, and personal
loan delinquencies improved year-over-year, while mortgage increased
year-over-year.²
The Affluent population has 76% of its members with a Market
Pulse Index of at least 76, while the Mass Market group has 80%
below 60.³
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Sources:
(c) Equifax Inc. 2025. All Rights Reserved. The statistics provided herein are for informational and illustrative purposes only and shall not be used for any other purpose.
*The opinions, estimates, and forecasts presented herein are for general information use only. This material is based upon information that we consider to be reliable, but we do not represent that it is accurate or complete. No person should consider distribution of this material as making any representation or warranty with respect to such material and should not rely upon it as such. Equifax does not assume any liability for any loss that may result from the reliance by any person upon any such information or opinions. Such information and opinions are subject to change without notice. The opinions, estimates, forecasts, and other views published herein represent the views of the presenters as of the date indicated and do not necessarily represent the views of Equifax or its management.
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