Digital Onboarding and Custom Audiences

Leverage existing marketing lists and insights used for offline marketing to target the same consumers online

Product Overview

Deploy omni-channel marketing campaigns that allow targeting of consumers online, as well as via mobile devices, addressable TV and radio. Onboard your key offline customer segments to target those same audiences digitally.

Track the results of digital campaigns. Define audiences for prospecting by virtually any segmented attribute including company transaction and loyalty data, estimated income, attitudes & behaviors, and likely financial / economic profiles.

Who’s It For

Director of Marketing

Drive cost-effective acquisition & branding campaigns, to the right audiences

Campaign / Advertising Manager

Improve campaigns by identifying relevant audiences and engaging with them online

Digital Marketing or Ad Agency

Target high-potential audiences online with appropriate offers and messages

Reach your best customers online

You are likely already connecting with your best customers through email, or your portal or app. But are you reaching them via the channels they use most – online, mobile, social, radio, and TV? Onboarding enables marketers to convert their customer or prospect data in a secure environment to a digital format that can be used for digital and online targeting.

Enable one-to one multi-channel marketing, extend your audience and enhance prospecting, or enhance segmentation with Equifax data.

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Custom Audiences

Marketers can leverage past campaign, CRM or other third-party data along with our comprehensive data sources. Equifax will build custom lookalike models for future prospecting campaigns to target consumers with the highest likelihood to respond.
The consumer wallet is our specialty - better reach and engage your audiences online by enhancing your lists with financial and economic capacity, propensity, and likely credit availability.

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Optimize your digital campaigns with the right data

Deploy omni-channel marketing campaigns that allow targeting of consumers online, as well as via mobile devices, addressable TV and radio Onboard your key offline customer segments to target those same audiences digitally –via display ads, mobile, addressable TV and radio, and other online channels. Activate your own first-party data online and bring your message to your audience by creating custom audiences delivered to your desired platforms.

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