Digital Onboarding and Custom Audiences


Product Overview
Track the results of digital campaigns. Define audiences for prospecting by virtually any segmented attribute including company transaction and loyalty data, estimated income, attitudes & behaviors, and likely financial / economic profiles.
Who’s It For
Director of Marketing
Campaign / Advertising Manager
Digital Marketing or Ad Agency
Reach your best customers online
You are likely already connecting with your best customers through email, or your portal or app. But are you reaching them via the channels they use most – online, mobile, social, radio, and TV? Onboarding enables marketers to convert their customer or prospect data in a secure environment to a digital format that can be used for digital and online targeting.
Enable one-to one multi-channel marketing, extend your audience and enhance prospecting, or enhance segmentation with Equifax data.

Custom Audiences
Marketers can leverage past campaign, CRM or other third-party data along with our comprehensive data sources. Equifax will build custom lookalike models for future prospecting campaigns to target consumers with the highest likelihood to respond.
The consumer wallet is our specialty - better reach and engage your audiences online by enhancing your lists with financial and economic capacity, propensity, and likely credit availability.

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Digital Onboarding and Custom Audiences
Reach your best customers online and develop custom segments.