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Highlights
Market Trends

The Future Consumer is Gen Z: Decoding the State of the Digital-First Generation and Strategies to Capture their Momentum Now

Decode Gen Z, the digital-first generation and momentum leaders in the K-shaped economy. Learn strategies for lenders and retailers to capture their long-term growth.
May 06, 2026

Trending Articles

Alternative Data How AI and Real-Time Data are Reshaping Small Business Lending

Discover how AI and real-time data are revolutionizing small business lending, cutting credit check times from hours to minutes and enabling credit on demand.

May 19, 2026
Market Trends Understanding the K-Shaped Economy: What It Means for Credit, Risk, and Consumers in 2026

Analyze the K-shaped economy's impact on credit, risk, and consumer resilience in 2026. Lenders must look beyond averages to spot rising con [...]

May 12, 2026
Identity & Fraud Breaking the Code: How Criminals Use AI to Simplify Fraud and How to Fight It

See how criminals leverage AI to simplify and scale fraud schemes like promo abuse, card testing, and synthetic identity creation. Learn how [...]

March 12, 2026

Most Recent

Credit Risk Fast-track from Lending Analytics to Action

Speed up your lending strategy with Equifax Ignite AI Advisor. Learn how agentic AI helps you act on data insights for better growth and ris [...]

June 18, 2026
Data-Driven Marketing Winning the Great Wealth Transfer: The Power of Proactive Relationship Mapping

Financial institutions can maximize growth during the Great Wealth Transfer by proactively mapping household relationships to secure assets [...]

June 17, 2026
Data-Driven Marketing A Divided Economy is Reshaping Consumer Spending

Today's K-shaped economy makes average consumer targeting less effective. Use real transaction data from Equifax Spending Insights to reach [...]

June 16, 2026
Market Trends Beyond Homeownership: What the “Rent-Lock Generation” Means for the Future of Housing Affordability

Explore the rise of the "Rent-Lock Generation." Learn why high-income renters are reshaping housing affordability and how businesses can rea [...]

June 15, 2026
Identity & Fraud Beyond Compliance: Navigating Mastercard’s New Scam Merchant Monitoring Standards

Mastercard’s new scam merchant monitoring standards mandate proactive intervention within 72 hours. Learn how to stay compliant with Equifax [...]

June 12, 2026
Market Trends Legacy and Stability: Why Baby Boomers and Traditionalists Remain the Gold Standard for Financial Security

Discover why Baby Boomers and Traditionalists represent the gold standard for financial security and how their asset-backed stability impact [...]

June 11, 2026

Market Pulse Insights

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