Consumer Credit

October 2025 Consumer Credit: The Current Trends

October 24, 2025 | Tom O’Neill
Reading Time: 2 minutes

Highlights:

  • The U.S. economy is experiencing a slowdown in the labor market and consumer sentiment, with trade policy and housing market stagnation adding to uncertainty, though a major downturn is not widely predicted.
  • VantageScore 4.0 offers enhanced predictive power and expands the scored consumer base by incorporating non-traditional payment histories and trended data, providing businesses with a larger pool of creditworthy individuals.

The October Market Pulse webinar showcased insights from Equifax Senior Advisor Tom O’Neill around current consumer credit trends. While this overview is meant to be a snapshot of the larger discussion, you can receive full access to the standard charts and graphs by reaching out to the Equifax Advisory team: RiskAdvisors@Equifax.com.

October 2025 Key Insights: Today’s Consumer Credit Trends 

Through June 2025, consumer originations rose year-over-year across all lending categories, but private label card was lower year-over-year.¹
As of August 2025, outstanding mortgage and revolving consumer debt continue to climb year-over-year; non-revolving has slowed year-over-year, but rose month-over-month.²

As of August 2025, non-mortgage outstanding consumer debt has increased for auto, bankcards, and personal loans year-over-year. Student loans and private label cards continue to be lower.²

August 2025 saw utilization decrease slightly for bankcard, while credit limit for bankcard increased. Home equity metrics continue to increase, while private label card metrics are mixed.²

August 2025 delinquencies for mortgage and auto increased year-over-year, while bankcard, private label, and personal loans improved year-over-year.²

While mortgage delinquencies are higher than their historic low point during the COVID-19 pandemic period, they are still lower than at any time prior to that going back to before the Great Financial Crisis.²

Keep Your Business Goals Within Sight

Reach out to the Equifax Risk Advisory team at RiskAdvisors@Equifax.com for full access to the standard charts and graphs referenced in this report.  

We hope you will join us for our November 2025 Market Pulse webinar taking place on Thursday, November 13, 2025, where our talented and dynamic panel will discuss their latest insights on overall consumer financial health and navigating uncertainty and consumer shifts as we head into the holiday shopping season. To ask questions in real time and gain deeper insights before anyone else, you must be there. Don’t miss it!

Find our monthly Small Business Insights, National Consumer Credit Trends reports, the Market Pulse podcast, and more at our Market Pulse hub

Broaden your perspective with insights that inspire bold innovation, confident adaptation, and decisive leadership through Trend and Insights

Finally, connect with us on YouTube and LinkedIn for even deeper insights.

Sources:

  1. Equifax US National Consumer Credit Trends Originations Report from Sep 2025 - Data through June 2025

  2. Equifax US National Consumer Credit Trends Portfolio Report from Sep 2025 - Data as of Aug 2025

(c) Equifax Inc. 2025. All Rights Reserved. The statistics provided herein are for informational and illustrative purposes only and shall not be used for any other purpose.

*The opinions, estimates, and forecasts presented herein are for general information use only. This material is based upon information that we consider to be reliable, but we do not represent that it is accurate or complete. No person should consider distribution of this material as making any representation or warranty with respect to such material and should not rely upon it as such. Equifax does not assume any liability for any loss that may result from the reliance by any person upon any such information or opinions. Such information and opinions are subject to change without notice. The opinions, estimates, forecasts, and other views published herein represent the views of the presenters as of the date indicated and do not necessarily represent the views of Equifax or its management.

Tom O’Neill

Tom O’Neill

Senior Advisor

Tom O'Neill brings over 25 years of experience leading analytic consulting engagements within Financial Services and other industries. As a Senior Advisor at Equifax, O’Neill provides analytic thought leadership to client senior management, public forums, and various industry and advisory councils. Tom has been respons[...]