True In-Market Propensity Scores

Gain lift beyond traditional prescreen measures with predictive insight from TIP Scores. Identify consumers that have a high propensity to open across score bands and that offer the lowest correlation to risk.
 

• Enhance campaign efficiency
• Increase acquisition rates
• Augment prescreened lists

​​​​​​​Leverage the depth of the Equifax consumer credit database to help expand your universe of customers who are likely to open offers of credit. Strengthen retention rates by targeting existing customers that are primed for cross-sell/up-sell opportunities.