• Product Sheet
Product

Marketing Identity Elements

Marketing Identity Elements offers the consumer data needed to validate, enhance, verify, and link consumer records for effective CRM management and better ensure your messages reach your target audience in your marketing campaigns.
Contact Us

Augment your Customer Data and Boost Marketing

Marketing Identity Elements from Equifax enables companies to augment and verify their customer identity and contact data. This solution provides identity data, including Personally Identifiable Information (PII) approved for marketing campaigns, to help businesses validate, enhance, verify, and link consumer records. 

The decline of third-party cookies has amplified the need for credible PII that can be used to support ID Graphs. Marketing Identity Elements helps overcome this challenge to support effective customer management and help ensure marketing messages successfully reach their intended target audience across various channels.

Strengthen Identity Graphs
Use credible PII to validate and enhance customer contact information and build more robust identity graphs. 
Improve CRM Hygiene
Update and maintain accurate CRM contact information for improved data quality.
Holistic Customer View
Link customer records across disparate databases to create a single, actionable view of each customer. 
Enhanced Deliverability
Confirm channel contact details to ensure marketing messages reach the target audience.
Targeted Segmentation
Append financial capacity insights to identify and segment high-potential consumers.
Reduced Marketing Waste
Flag or remove deceased consumers to optimize direct mail and reduce costs.

Enhance and Verify Customer Marketing Data

Companies can utilize Marketing Identity Elements to augment and verify their customer identity and contact data in support of successful marketing efforts. This includes validating and enhancing contact information and linking customer records across databases. 

Gain a Better Customer View

A bank can link and enhance customer data from various lines of business (e.g., credit cards, auto loans, deposits) to identify their "best customers" more effectively as a foundation for a deposit-gathering or cross-sell campaign.

Link Prospects Across Channels

An auto dealership can confirm identity data for potential buyers who interact across multiple channels (phone, chat, email) and then enhance these prospect records with Income360 Complete to better match vehicles to buyers' financial capacity.

Enhance Your Marketing with More Confident Identity Resolution

In today's dynamic environment, effective identity resolution is critical for businesses to connect disparate data and optimize customer management. Marketing Identity Elements provides accurate, robust, and fresh consumer identity data, enabling you to build comprehensive identity graphs, enhance customer experiences, and boost marketing efforts with a high degree of confidence. Optional appends with financial capacity insights assist better segmentation for more effective customer management and marketing campaigns.

Used by Many Industries

Marketing Identity Elements can be used by retail, auto, travel, financial firms, and more. Identify consumers who have made purchases from different addresses and devices to consolidate into one view of preferences.

Enhance Digital Marketing

Confirm identity data for consumers who interact across multiple channels (online ads, chat, email, even phone) and better link them in a CRM system for more effective marketing programs.

Segment and Differentiate

Overlay consumer financial insights — estimated income, affluence, spending, or financial durability — to gain a better understanding of customers’ and prospects’ ability to afford your products or services.

Frequently Asked Questions

Marketing Identity Elements help businesses improve and verify consumer identity and contact information for marketing purposes.

Companies often struggle to connect data across their various marketing databases, including offline, online, loyalty, and customer service programs. Additional customer data may also reside in billing, collections, and partner databases. Marketers can gain significant advantages by linking and aligning this diverse customer data.

Marketing Identity Elements provides raw consumer Personally Identifiable Information (PII), including current and former names/aliases, current and prior addresses, gender, date of birth, deceased flags, and current/past phone numbers and email addresses.

Having confidence in consumer identity data is necessary to support efforts to better understand customers and prospects. Marketing Identity Elements data includes:

  • Robust data from multiple sources
  • Current and past relevant information
  • Completeness for a strong identity graph
  • Consistency in format and data points
  • Freshness that helps ensure up-to-date information

Yes, Marketing Identity Elements are specifically approved for use as part of marketing campaigns. Businesses increasingly rely on identity resolution to connect disparate data, improve customer management, and enhance marketing across channels.

Marketers rely on consumer data to support their marketing campaigns – they want their offers and messages to reach their target audiences, whether they are marketing to new prospects, occasional shoppers, or best customers. Accurate and complete customer data is critical for marketers to deliver their message to each individual in their target audience, and that can translate into a better customer experience and deepened engagement.

As an optional add-on, clients can choose to enhance Marketing Identity Elements by also appending unique financial capacity insights such as estimated income (Income360 Complete), affluence (Affluence Index), discretionary spending (Spending Power), and financial durability (Financial Durability Measures) to consumer records. This can help marketers identify and segment attractive audiences and gain a better understanding of customers’ and prospects’ ability to afford your products or services. 

Marketing Identity Elements can be delivered via quarterly batch files (full file or state-level records), with financial capacity insights appended, if desired. All data is compliant with state privacy laws and includes address standardization.

Insights

Consumer Economic Insights to Power Your Business

Discover how Economic Insights can help you differentiate and find consumers that have the right financial profile for your products, services, and other offers.
Explore Economic Insights

Product Sheet
391 KB
Product Sheet
Consumer Economic Insights to Power Your Business
Product Sheet
Product Sheet
Marketing Identity Elements Product Sheet
eBook
829 KB
eBook
Fueling Your Clients' Growth
eBook
4746 KB
eBook
Fuel Customer Growth - Lender Playbook
Product Sheet Product Sheet eBook eBook

Related Products

Use our Marketing Identity Elements solutions in conjunction with our Economic Insights solutions to gain a more complete picture of your prospects and customers. 
TargetPoint Intent Scores™
Target consumers who are likely to open new or additional credit in the next two to four months with TargetPoint Intent Scores built with Equifax Amplify AI™. Rely on multiple industry-specific intent models to help pinpoint and refine credit acquisition and customer retention strategies
Learn More
Income360® Complete
Income360 Complete provides a continuous household-based dollar estimate of total household income up to $2M, including income from wages, investments, businesses, and retirement funds. Use Income360 Complete to improve segmentation for direct marketing and online targeting campaigns.
Learn More
Consumer Email Services
Engage consumers through email for acquisition and retention campaigns
Learn More
Financial Durability Measures
Financial Durability Measures provide insight into households’ likely financial resilience — meaning how likely a household is able to keep spending, plus meet current and future financial obligations, even when under financial stress. Use it to enhance marketing acquisition and account management.
Learn More
Affluence Index™
Improve targeting and marketing models with an indicator of households’ capacity to spend, save, or invest
Learn More
Spending Power
Use Spending Power to improve targeting and marketing models with a dollar measure of households’ likely capacity to spend, save, or invest. Spending Power estimates reach up to $1.2 million per household, allowing you to identify households likely to have the funds for your goods and services
Learn More
Feature.Banner_temp.jpg

Actionable Marketing Solutions to Grow Your Business

Achieve targeted, meaningful interactions across the customer journey. Explore how our wealth, economic, and credit-based insights can help you identify opportunities across customers and prospects.

Identify Opportunities
Anchor Text

Need Help Deciding?

Connect with our sales team today to get a product consultation.