Financial Spectrum Cluster Detail: Mass Market Mid-Low w/ Savings

Leverage Financial Spectrum clusters for a variety of use cases:
Profiling Customers
Prospecting, acquisition and up-sell,vcross-sell
CRM & Loyalty
Relevant communications with customers
Positioning
Version creative and copy for maximum relevance to targets
Market Analysis
Size markets for key target segments and identify growth opportunities
Channels & Media Placement
Match marketing/media channels with preferences of target segments
Performance Metrics
Customer penetration, value by product line, profitability, fee income, transaction channels
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Mass Market Mid-Low w/ Savings Segment 26
  • % of Households: 1.8%
  • Assets: $40,611
  • Credit Responsibility: Low
  • Home Ownership: Rent
  • Urbanicity: Suburban
$$
Mass Market Mid-Low w/ Savings Segment 27
  • % of Households: 1.4%
  • Assets: $46,869
  • Credit Responsibility: Low
  • Home Ownership: Own
  • Urbanicity: Suburban
$$
Mass Market Mid-Low w/ Savings Segment 28
  • % of Households: 1.2%
  • Assets: $47,408
  • Credit Responsibility: Low
  • Home Ownership: Own
  • Urbanicity: Suburban
$$
Mass Market Mid-Low w/ Savings Segment 29
  • % of Households: 0.9%
  • Assets: $47,812
  • Credit Responsibility: Mid
  • Home Ownership: Rent
  • Urbanicity: Suburban
$$
Mass Market Mid-Low w/ Savings Segment 30
  • % of Households: 1.9%
  • Assets: $48,499
  • Credit Responsibility: Mid
  • Home Ownership: Rent
  • Urbanicity: Suburban
$$
Mass Market Mid-Low w/ Savings Segment 31
  • % of Households: 1.9%
  • Assets: $49,671
  • Credit Responsibility: Mid
  • Home Ownership: Own
  • Urbanicity: Suburban
$$
Mass Market Mid-Low w/ Savings Segment 32
  • % of Households: 1.6%
  • Assets: $50,608
  • Credit Responsibility: Mid
  • Home Ownership: Rent
  • Urbanicity: Rural
$$
Mass Market Mid-Low w/ Savings Segment 33
  • % of Households: 2.0%
  • Assets: $56,014
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Suburban
$$
Mass Market Mid-Low w/ Savings Segment 34
  • % of Households: 2.0%
  • Assets: $56,420
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Rural
$$
Mass Market Mid-Low w/ Savings Segment 35
  • % of Households: 1.9%
  • Assets: $59,796
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Suburban
$$
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