Financial Spectrum Cluster Detail: Mass Market Low

Leverage Financial Spectrum clusters for a variety of use cases:
Profiling Customers
Prospecting, acquisition and up-sell,vcross-sell
CRM & Loyalty
Relevant communications with customers
Positioning
Version creative and copy for maximum relevance to targets
Market Analysis
Size markets for key target segments and identify growth opportunities
Channels & Media Placement
Match marketing/media channels with preferences of target segments
Performance Metrics
Customer penetration, value by product line, profitability, fee income, transaction channels
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Mass Market Low Segment 1
  • % of Households: 2.3%
  • Assets: $2,160
  • Credit Responsibility: Low
  • Home Ownership: Rent
  • Urbanicity: Rural
$
Mass Market Low Segment 2
  • % of Households: 1.8%
  • Assets: $2,387
  • Credit Responsibility: Low
  • Home Ownership: Rent
  • Urbanicity: Suburban
$
Mass Market Low Segment 3
  • % of Households: 2.2%
  • Assets: $3,040
  • Credit Responsibility: Low
  • Home Ownership: Rent
  • Urbanicity: Rural
$
Mass Market Low Segment 4
  • % of Households: 2.2%
  • Assets: $3,055
  • Credit Responsibility: Low
  • Home Ownership: Own
  • Urbanicity: Rural
$
Mass Market Low Segment 5
  • % of Households: 2.0%
  • Assets: $3,115
  • Credit Responsibility: Low
  • Home Ownership: Own
  • Urbanicity: Rural
$
Mass Market Low Segment 6
  • % of Households: 2.0%
  • Assets: $3,155
  • Credit Responsibility: Mid
  • Home Ownership: Own
  • Urbanicity: Rural
$
Mass Market Low Segment 7
  • % of Households: 1.6%
  • Assets: $3,259
  • Credit Responsibility: Low
  • Home Ownership: Rent
  • Urbanicity: Suburban
$
Mass Market Low Segment 8
  • % of Households: 1.4%
  • Assets: $3,324
  • Credit Responsibility: Low
  • Home Ownership: Own
  • Urbanicity: Suburban
$
Mass Market Low Segment 9
  • % of Households: 2.1%
  • Assets: $3,331
  • Credit Responsibility: Low
  • Home Ownership: Rent
  • Urbanicity: Suburban
$
Mass Market Low Segment 10
  • % of Households: 1.8%
  • Assets: $3,512
  • Credit Responsibility: Low
  • Home Ownership: Rent
  • Urbanicity: Suburban
$
Mass Market Low Segment 11
  • % of Households: 1.9%
  • Assets: $3,518
  • Credit Responsibility: Mid
  • Home Ownership: Rent
  • Urbanicity: Rural
$
Mass Market Low Segment 12
  • % of Households: 1.9%
  • Assets: $3,528
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Rural
$
Mass Market Low Segment 13
  • % of Households: 1.4%
  • Assets: $3,764
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Suburban
$
Mass Market Low Segment 14
  • % of Households: 1.9%
  • Assets: $3,819
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Suburban
$
Mass Market Low Segment 15
  • % of Households: 1.9%
  • Assets: $4,208
  • Credit Responsibility: Low
  • Home Ownership: Rent
  • Urbanicity: Suburban
$
Mass Market Low Segment 16
  • % of Households: 2.9%
  • Assets: $4,275
  • Credit Responsibility: Low
  • Home Ownership: Own
  • Urbanicity: Suburban
$
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