Financial Spectrum Cluster Detail: Mass Affluent Mid-High w/ Investment

Leverage Financial Spectrum clusters for a variety of use cases:
Profiling Customers
Prospecting, acquisition and up-sell,vcross-sell
CRM & Loyalty
Relevant communications with customers
Positioning
Version creative and copy for maximum relevance to targets
Market Analysis
Size markets for key target segments and identify growth opportunities
Channels & Media Placement
Match marketing/media channels with preferences of target segments
Performance Metrics
Customer penetration, value by product line, profitability, fee income, transaction channels
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Mass Affluent Mid-High w/ Investment Segment 39
  • % of Households: 1.2%
  • Assets: $169,521
  • Credit Responsibility: Mid
  • Home Ownership: Own
  • Urbanicity: Rural
$$
Mass Affluent Mid-High w/ Investment Segment 40
  • % of Households: 1.4%
  • Assets: $171,522
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Rural
$$
Mass Affluent Mid-High w/ Investment Segment 41
  • % of Households: 1.7%
  • Assets: $172,676
  • Credit Responsibility: Mid
  • Home Ownership: Own
  • Urbanicity: Suburban
$$
Mass Affluent Mid-High w/ Investment Segment 42
  • % of Households: 1.9%
  • Assets: $176,804
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Rural
$$
Mass Affluent Mid-High w/ Investment Segment 43
  • % of Households: 2.0%
  • Assets: $178,631
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Suburban
$$
Mass Affluent Mid-High w/ Investment Segment 44
  • % of Households: 1.1%
  • Assets: $180,672
  • Credit Responsibility: High
  • Home Ownership: Rent
  • Urbanicity: Suburban
$$
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