Financial Spectrum Cluster Detail: Affluent Very High

Leverage Financial Spectrum clusters for a variety of use cases:
Profiling Customers
Prospecting, acquisition and up-sell,vcross-sell
CRM & Loyalty
Relevant communications with customers
Positioning
Version creative and copy for maximum relevance to targets
Market Analysis
Size markets for key target segments and identify growth opportunities
Channels & Media Placement
Match marketing/media channels with preferences of target segments
Performance Metrics
Customer penetration, value by product line, profitability, fee income, transaction channels
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Affluent Very High Segment 55
  • % of Households: 2.2%
  • Assets: $2,278,248
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Suburban
$$$
Affluent Very High Segment 56
  • % of Households: 1.7%
  • Assets: $2,846,909
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Suburban
$$$
Affluent Very High Segment 57
  • % of Households: 1.5%
  • Assets: $3,632,392
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Suburban
$$$
Affluent Very High Segment 58
  • % of Households: 1.2%
  • Assets: $3,816,976
  • Credit Responsibility: High
  • Home Ownership: Own
  • Urbanicity: Suburban
$$$
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Unique Foundation of Measured Assets

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