Segment data updated Q4, 2024
Affluent: Elite Spenders
Households whose average total estimated income is $385K and average estimated discretionary spend is $350K.
Affluent: Power Spenders
Households whose average total estimated income is $300K and average estimated discretionary spend is $130K.
Emerging Affluent: Power Spenders
Households whose average total estimated income is $160K and average estimated discretionary spend is $118K.
Emerging Affluent: Big Spenders
Households whose average total estimated income is $159K and average estimated discretionary spend is $74K.
Emerging Affluent: Moderate Spenders
Households whose average total estimated income is $157K and average estimated discretionary spend is $47K.
Mass Affluent: Big Spenders
Households whose average total estimated income is $113K and average estimated discretionary spend is $75K.
Mass Affluent: Moderate Spenders
Households whose average total estimated income is $112K and average estimated discretionary spend is $50K.
Mass Affluent: Light Spenders
Households whose average total estimated income is $111K and average estimated discretionary spend is $36K.
Midscale: Moderate Spenders
Households whose average total estimated income is $80K and average estimated discretionary spend is $53K.
Midscale: Light Spenders
Households whose average total estimated income is $80K and average estimated discretionary spend is $38K.
Midscale: Thrift Spenders
Households whose average total estimated income is $80K and average estimated discretionary spend is $30K.
Downscale: Light Spenders
Households whose average total estimated income is $55K and average estimated discretionary spend is $41K.
Downscale: Thrift Spenders
Households whose average total estimated income is $55K and average estimated discretionary spend is $32K.
Downscale: Sparing Spenders
Households whose average total estimated income is $55K and average estimated discretionary spend is $23K.
Making Ends Meet: Thrift Spenders
Households whose average total estimated income is $33K and average estimated discretionary spend is $31K.
Making Ends Meet: Sparing Spenders
Households whose average total estimated income is $32K and average estimated discretionary spend is $23K.
Making Ends Meet: Minimal Spenders
Households whose average total estimated income is $31K and average estimated discretionary spend is $14K.
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.
IAB Certification confirms that select Digital Targeting Segments adhere to industry standards for transparency principles and best practices.