Segment data updated Q2, 2024
Affluent: Elite Spenders
Households whose average total estimated income is $385K and average estimated discretionary spend is $350K.
Affluent: Power Spenders
Households whose average total estimated income is $300K and average estimated discretionary spend is $130K.
Emerging Affluent: Power Spenders
Households whose average total estimated income is $160K and average estimated discretionary spend is $118K.
Emerging Affluent: Big Spenders
Households whose average total estimated income is $159K and average estimated discretionary spend is $74K.
Emerging Affluent: Moderate Spenders
Households whose average total estimated income is $157K and average estimated discretionary spend is $47K.
Mass Affluent: Big Spenders
Households whose average total estimated income is $113K and average estimated discretionary spend is $75K.
Mass Affluent: Moderate Spenders
Households whose average total estimated income is $112K and average estimated discretionary spend is $50K.
Mass Affluent: Light Spenders
Households whose average total estimated income is $111K and average estimated discretionary spend is $36K.
Midscale: Moderate Spenders
Households whose average total estimated income is $80K and average estimated discretionary spend is $53K.
Midscale: Light Spenders
Households whose average total estimated income is $80K and average estimated discretionary spend is $38K.
Midscale: Thrift Spenders
Households whose average total estimated income is $80K and average estimated discretionary spend is $30K.
Downscale: Light Spenders
Households whose average total estimated income is $55K and average estimated discretionary spend is $41K.
Downscale: Thrift Spenders
Households whose average total estimated income is $55K and average estimated discretionary spend is $32K.
Downscale: Sparing Spenders
Households whose average total estimated income is $55K and average estimated discretionary spend is $23K.
Making Ends Meet: Thrift Spenders
Households whose average total estimated income is $33K and average estimated discretionary spend is $31K.
Making Ends Meet: Sparing Spenders
Households whose average total estimated income is $32K and average estimated discretionary spend is $23K.
Making Ends Meet: Minimal Spenders
Households whose average total estimated income is $31K and average estimated discretionary spend is $14K.
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.