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Highlights
Market Trends

The Future Consumer is Gen Z: Decoding the State of the Digital-First Generation and Strategies to Capture their Momentum Now

Decode Gen Z, the digital-first generation and momentum leaders in the K-shaped economy. Learn strategies for lenders and retailers to capture their long-term growth.
May 06, 2026

Trending Articles

Alternative Data How AI and Real-Time Data are Reshaping Small Business Lending

Discover how AI and real-time data are revolutionizing small business lending, cutting credit check times from hours to minutes and enabling credit on demand.

May 19, 2026
Market Trends Understanding the K-Shaped Economy: What It Means for Credit, Risk, and Consumers in 2026

Analyze the K-shaped economy's impact on credit, risk, and consumer resilience in 2026. Lenders must look beyond averages to spot rising con [...]

May 12, 2026
Identity & Fraud Breaking the Code: How Criminals Use AI to Simplify Fraud and How to Fight It

See how criminals leverage AI to simplify and scale fraud schemes like promo abuse, card testing, and synthetic identity creation. Learn how [...]

March 12, 2026

Most Recent

Market Trends What the Equifax Market Pulse Index Reveals About the Real State of the U.S. Consumer

Discover the real state of the U.S. consumer beyond GDP. The Equifax Market Pulse Index reveals financial resilience, K-shaped trends, and a [...]

June 29, 2026
Market Trends June 2026 Consumer Pulse: The Latest Consumer Credit Trends

Explore June 2026 consumer credit trends with insights from Equifax. Discover the latest updates on origination growth, rising debt levels, [...]

June 26, 2026
Market Trends Main Street Trends: June 2026 Small Business Economic Outlook

Explore the June 2026 Small Business Economic Outlook. Discover key lending trends, inflation impacts, and the economic landscape for Main S [...]

June 23, 2026
Market Trends The "Money Illusion" in 2026: Managing Today’s Mixed Economic Signals

Analyze the US economic paradox, from AI-driven growth to persistent inflation and housing challenges. Gain key insights on market health fo [...]

June 22, 2026
Credit Risk Fast-track from Lending Analytics to Action

Speed up your lending strategy with Equifax Ignite AI Advisor. Learn how agentic AI helps you act on data insights for better growth and ris [...]

June 18, 2026
Data-Driven Marketing Winning the Great Wealth Transfer: The Power of Proactive Relationship Mapping

Financial institutions can maximize growth during the Great Wealth Transfer by proactively mapping household relationships to secure assets [...]

June 17, 2026

Market Pulse Insights

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