Turning Financial Blind Spots into Profitable Portfolios: The Ataeva Advantage

Highlights:

• Financial institutions can eliminate misdirected marketing and improve campaign conversion by using TAPS and CYM to identify prospects that align with specific profitability goals.
• Leveraging differentiated credit data allows institutions to right-size credit lines and capture competitor yield, positioning themselves as supportive partners while driving growth.

For many financial institutions, the biggest hurdle to growth isn't a lack of opportunity, but rather a lack of visibility. Most U.S. cardholders spend less than $5,000 a year on credit cards and rarely carry a balance. Yet, marketing teams often treat them with the same generic offers as customers who spend $50,000 or more on their cards each year, or who consistently carry large balances at high interest rates.

This "one-size-fits-all" approach leads to a disconnect with prospective and current customers that drains resources and stifles potential earnings. To build a highly profitable portfolio, you need the power of precision rather than just traditional risk models.

The Ataeva product suite, featuring Total Annual Plastic Spend (TAPS) and Card Yield Metrics (CYM) and powered by Equifax differentiated data, transforms how issuers understand their customers. By integrating over 100 FCRA-regulated attributes, these tools address the core inefficiencies plaguing modern credit portfolios:

• Eliminating Misdirected Marketing: Instead of spending your budget on low-value prospects or card "gamers" only seeking sign-up bonuses, you could identify and prioritize individuals who match your specific profitability goals.

• Improving Engagement Rates: Sharing irrelevant offers with customers makes them unlikely to engage with you or consider your card TAPS and CYM provide the insight to deliver the right offer to the right person, significantly boosting campaign conversion.

• Optimizing Credit Assignments: Many high-spenders are frustrated by generic line assignments. TAPS allows you to right-size credit lines based on actual spending needs, capturing more of the member's spending wallet.

• Capturing Competitor Yield: CYM pinpoints prospects with high-interest, revolving debt at other institutions, allowing you to proactively offer lower-rate debt consolidation products. This positions your institution as a supportive financial partner while driving high-quality growth.

Ready to stop leaving profit on the table and start making data-driven decisions that move your portfolio forward? Contact your Equifax representative today to schedule a High-Touch C-Level Diagnostic.