Cruise marketers may have a solid understanding of their core target market, but they often have difficulty identifying new, high-potential prospects. Forward-thinking cruise lines often want to:
- Expand their marketing efforts to first-time cruisers beyond the usual Baby Boomer target audience
- Fine-tune the target audience for campaigns promoting premium upgrades
Cruise marketers can apply consumer spending measures to life-stage/income segmentation systems to better identify prospective and existing cruisers who are more likely to have the discretionary funds for premium offers.
Read our case study to learn how the Discretionary Spending Index™ can help enhance prospecting and upsell marketing efforts.
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