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Data Driven Marketing

How to Market Faster with Third Party Data

Your customers’ behaviors are fluid, constantly shifting. Their financial trajectories change. Their debt loads rise and fall. Their net worth expands and shrinks. And their income and employment are more fragile t [...]
July 15, 2024
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Trending Articles

Recession Readiness Insights Beyond the Headlines: How Fed News Influences an Economic Ripple Effect

In the September 2024 Market Pulse webinar, our panelists had a lively discussion about several end-of-year topics, including how student loans are affecting consumer behavior and the latest news from the Fed. [...]

October 03, 2024
Webinar
Data Driven Marketing Using Alternative Data in a K-Shaped Economy: Strategies for Lenders

In the latter part of 2024, consumers are navigating a complex financial landscape. Our K-shaped economy is characterized by significant [...]

September 10, 2024
Credit Risk How Lenders Can Take Advantage of Open Banking

Open banking is a financial services model that allows third-party providers to access a consumer's bank transaction data with their per [...]

September 12, 2024

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Data Driven Marketing New Tools for Credit Unions and Banks to Assess the Health of their Lending Portfolio

Credit unions and small to mid-sized banks, ask yourself this question: Is your organization struggling with limited resources and [...]

October 24, 2024
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Recession Readiness Insights How the Fed’s Interest Rate Cuts are Impacting Consumers and Lenders

When the Federal Reserve lowered interest rates by 50 basis points in September, it was the first cut since the early days of the COVID [...]

October 18, 2024
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Data and Analytics September 2024 Key Consumer Credit Insights

In the September 2024 Market Pulse Webinar, our panelists had a lively discussion about several end-of-year topics including the latest [...]

October 09, 2024
Recession Readiness Insights Beyond the Headlines: How Fed News Influences an Economic Ripple Effect

In the September 2024 Market Pulse webinar, our panelists had a lively discussion about several end-of-year topics, including how stud [...]

October 03, 2024
Webinar
Credit Risk How Alternative Finance Lenders Can Make Better Lending Decisions with a Single Score

Our experts, Anna Fisher, Vice President, Alternative Finance, and David Sojka, Risk Advisor, discuss the AltFi space and how alternative [...]

September 25, 2024
Data and Analytics How Alternative Data Can Help You Navigate Current Market Trends

In today's fast-paced market, lenders want to make informed decisions, expand their customer base, and improve customer experiences. Alt [...]

September 24, 2024
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