Market Trends

The Future Consumer is Gen Z: Decoding the State of the Digital-First Generation and Strategies to Capture their Momentum Now

Decode Gen Z, the digital-first generation and momentum leaders in the K-shaped economy. Learn strategies for lenders and retailers to capture their long-term growth.

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Market Trends Q2 Market Pulse: Shadow Risk and Proactive Data Monitoring Emerge Among Key Challenges and Opportunities for Business Leaders

Explore Q2 2026 Market Pulse insights on shadow risk, small business financial stability, and proactive data monitoring strategies for busin [...]

Market Trends Decoding the Q1 2026 Market Pulse Index: Insights on Wealth, Debt, and the New Reality of Consumer Stability

Discover the Q1 2026 Market Pulse Index report. See how the K-shaped economic divergence is impacting consumer stability and credit reliance [...]

Market Trends Strong Spending Meets Stubborn Prices: Growth Under Pressure

Despite resilient economic growth and strong consumer spending, persistent inflation and potential interest rate hikes remain key challenges [...]

Data-Driven Marketing Turning Financial Blind Spots into Profitable Portfolios: The Ataeva Advantage

Transform your financial portfolio with the Ataeva Advantage. Learn how TAPS and CYM leverage Equifax data to improve marketing, engagement, [...]

Alternative Data Data-Driven Defense: Mastering Operational Efficiency in a Dynamic Mortgage Market

Optimize your mortgage origination process. Discover how data-driven strategies and alternative data help lenders reduce costs and expand cr [...]

Commercial Business Starting Your Own Business? Here’s the First Step You Should Take

Learn why separating personal and business finances is the first step for small business growth and building a strong, credible business cre [...]

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