6 Ways Equifax Can Help Enhance Your Customer Growth and Engagement
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Leverage existing marketing lists and insights used for offline marketing to target the same consumers online
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Better deliver the right message to the desired target audience online
Economic Cohorts
Enhance customer segmentation by differentiating households using economic measures
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Linkage of your business and consumer customers' information to identify new sales opportunities
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Financial Cohorts
Enhance customer segmentation by differentiating households with financial measures
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Differentiate households by financial resilience to enhance marketing acquisition and account management efforts
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Income and employment verifications within seconds
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Enhance targeting with a total household income estimate, including income from assets
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Validate, enhance, and link consumer records to support your marketing campaigns
Precheck
Proactively identify consumers with locked or frozen credit files prior to the application process
Prequalification of One
Increase marketing ROI by better matching consumers with their desired credit options
Spending Power
Improve targeting and marketing models with a dollar measure of households’ likely capacity to spend, save, or invest
TargetPoint Intent Scores
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Reach consumers that are in-market for new credit
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