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Product Overview

What Is Connexus

To accurately identify and link customer information directly impacts the effectiveness of your risk assessment, cross-sell/up-sell and customer service programs.
Connexus can:
  • Reduce costs associated with multiple databases, inaccurate data and redundant information by improving data collection and integration
  • Improve analytical insights with a single view of the customer
  • Facilitate improved customer service throughout the customer lifecycle
  • Create a complete, single view of the customer

A Better Way To Identify and Link Customer Information

Connexus helps you to accurately identify and link customer information regardless of address changes, name changes, or name variations because it applies unique individual, household, and address keys in a fraction of the time it takes traditional methods to match records. The result is a better, faster and more efficient method of managing and linking customer information and this creates a complete, single view of the customer, even across multiple disconnected data sources.

Connexus offers the following capabilities

Reference-based Matching

Quickly and accurately connect similar and dissimilar records using Equifax match rules that reference historical data

Key Assignment Process

Return an individual, household and address key on every record processed, enabling accurate tracking and consolidation of customer or prospect information

Key Maintenance

Identify any changes in data so that you have the freshest view of your customer regardless of discrepancies in name, address, or occupancy

Data Ownership

Equifax owns the core majority of the data in the reference file and corroborates with third party sources as needed, resulting in stable and fresh information

Best-of-Breed Data Integration

Connexus outperforms traditional name-and-address based matching with superior analytics and capabilities and helps you accurately identify and link your customer information.

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