Auto

Auto segments are built on a foundation of anonymous, aggregated information from Equifax, as well as industry partner data. They provide audiences likely to be in market or have certain behaviors, propensities or characteristics. Auto Credit* segments offer a means of marketing to consumer segments likely to have specific auto credit propensities.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
View product sheet
Percentages listed are the percentage of all US households (HHs) that fall into this segment
Segment data updated Q2, 2024
Millennials - Vehicle Owners
Millennial households who likely to own or lease a vehicle
16.65% (of HHs)
Auto Lease Ends within 6 Months
Target population likely to obtain a new auto lease.
23.96% (of HHs)
In-market Owners – Make
Audiences that are likely to be in-market and own or lease specific makes of vehicles:
  • 4.56%Ford Owners
  • 4.36%Chevrolet Owners
  • 3.04%Toyota Owners
  • 2.50%Honda Owners
  • 2.19%Dodge Owners
  • 1.89%Nissan Owners
  • 1.38%Jeep Owners
  • 1.27%GMC Owners
  • 0.96%Hyundai Owners
  • 0.93%Chrysler Owners
  • 0.71%Kia Owners
  • 0.65%Mazda Owners
  • 0.66%Volkswagen Owners
  • 0.61%Buick Owners
  • 0.47%Lexus Owners
  • 0.44%Mercedes-Benz Owners
  • 0.43%Cadillac Owners
  • 0.48%Subaru Owners
  • 0.40%Acura Owners
  • 0.34%Mitsubishi Owners
  • 0.51%BMW Owners
In-market Owners – Model
Audiences that are likely to be in-market and own or lease specific model types:
  • 1.25%F-150 Owners
  • 0.90%Accord Owners
  • 0.87%Silvarado 1500 Owners
  • 0.75%Camry Owners
  • 0.65%Civic Owners
  • 0.62%Explorer Owners
  • 0.52%Altima Owners
  • 0.52%Grand Cherokee Owners
  • 0.50%Corolla Owners
  • 0.44%Ram Pickup 1500 Owners
  • 0.43%Escape Owners
  • 0.41%Sierra 1500 Owners
  • 0.38%Taurus Owners
  • 0.37%Tahoe Owners
  • 0.37%Focus Owners
  • 0.37%Caravan Owners
  • 0.42%CR-V Owners
  • 0.38%Odyssey Owners
  • 0.37%Malibu Owners
In-market Owners – SUV and Crossover
Audiences that are likely to be in-market and own or lease specific types of SUVs and crossover vehicles:
  • 1.52%Ford Owners
  • 1.47%Chevrolet Owners
  • 1.38%Jeep Owners
  • 0.88%Toyota Owners
  • 0.75%Honda Owners
  • 0.69%GMC Owners
  • 0.43%Nissan Owners
  • 0.36%Dodge Owners
  • 6.99%Non-Luxury Brand Owners
  • 0.72%Luxury Brand Owners
  • 0.39%Near Luxury Brand Owners
  • 7.65%SUV/Crossover
In-market Owners – Cars
Audiences that are likely to be in-market and own or lease specific types of cars:
  • 1.79%Chevrolet Owners
  • 1.70%Ford Owners
  • 1.68%Toyota Owners
  • 1.59%Honda Owners
  • 1.27%Nissan Owners
  • 0.73%Hyundai Owners
  • 0.70%Dodge Owners
  • 0.60%Volkswagen Owners
  • 0.59%Chrysler Owners
  • 0.44%Kia Owners
  • 0.43%Mazda Owners
  • 0.45%Buick Owners
  • 0.42%BMW Owners
  • 0.46%Subaru Owners
  • 9.44%Non-Luxury Brand Owners
  • 1.45%Luxury Brand Owners
  • 0.76%Near Luxury Brand Owners
  • 10.54%Cars
Recently Purchased Automobile
Target population most likely to have recently purchased an automobile in the last 12 months.
12.37% (of HHs)
In-market Owners – Pickup Trucks
Audiences that are likely to be in-market and own or lease specific types of pickup trucks:
  • 2.00%Ford Owners
  • 1.74%Chevrolet Owners
  • 0.84%Dodge Owners
  • 0.64%Toyota Owners
  • 0.62%GMC Owners
  • 4.25%Full-Size Pickup Truck Owners
  • 1.43%Mid-Size Pickup Truck Owners
  • 5.38%Pickup Trucks
Van and Minivan Owners
Households that own a van or minivan and are likely to be in market.
2.06% (of HHs)
In-market Owners – All-wheel Drive / 4-wheel Drive
Audiences that are likely to be in-market and own or lease all-wheel or 4-wheel drive vehicles:
  • 4.23%SUV and Crossover Owners
  • 2.19%Pickup Truck Owners
  • 1.26%Cars Owners
  • 6.54%AWD/4WD
Electric and Hybrid Vehicle Owners
Households that own an electric or hybrid vehicle and are likely to be in market
0.42% (of HHs)
In-market Owners – Vehicle Loyalists
Audiences that are likely to be in-market and own 2 or more of the same vehicle make (or vehicle families):
  • 3.35%Ford
  • 3.20%Chevrolet
  • 2.09%Toyota
  • 4.18%GM (Chevy, Buick, GMC, Cadillac)
  • 3.47%Ford/Lincoln
  • 3.04%Chrysler/Dodge/Jeep/Ram
  • 2.34%Toyota/Lexus
  • 1.89%Honda/Acura
Auto Loan - Likely in Market
Target population likely to obtain a new auto loan.
23.49% (of HHs)
Active Shoppers with Intent – Bodystyle
Active shoppers searching for specific bodystyles with a very likely intent to purchase:
  • 2.17%Active Shoppers with Intent - Bodystyle - Classic Vehicles
  • 1.11%Active Shoppers with Intent - Bodystyle - Commerical Vehicles
  • 2.58%Active Shoppers with Intent - Bodystyle - Electric Cars
  • 2.12%Active Shoppers with Intent - Bodystyle - Hybrid & Alternative Vehicles
  • 1.47%Active Shoppers with Intent - Bodystyle - Microcars & City Cars
  • 2.78%Active Shoppers with Intent - Bodystyle - Caravan
  • 2.87%Active Shoppers with Intent - Bodystyle - Motorcycle
  • 2.52%Active Shoppers with Intent - Bodystyle - Sport Cars
  • 2.47%Active Shoppers with Intent - Bodystyle - Van
  • 2.90%Active Shoppers with Intent - Bodystyle - Crossover
  • 2.45%Active Shoppers with Intent - Bodystyle - Hatchback
  • 2.90%Active Shoppers with Intent - Bodystyle - Luxury Cars
  • 2.72%Active Shoppers with Intent - Bodystyle - Sedan
  • 2.86%Active Shoppers with Intent - Bodystyle - SUV
  • 2.73%Active Shoppers with Intent - Bodystyle - Truck
Active Shoppers with Intent – Various Auto Categories
Active shoppers searching for broad auto categories with a very likely intent to purchase:
  • 1.22%Active Shoppers with Intent - Luxury Car Enthusiasts
  • 1.17%Active Shoppers with Intent - Motorcycle Enthusiasts
  • 2.10%Active Shoppers with Intent - Vehicle Parts & Accessories
  • 2.49%Active Shoppers with Intent - Auto Buyers
  • 2.40%Active Shoppers with Intent - New Vehicles
  • 2.77%Active Shoppers with Intent - Used Vehicles
Active Shoppers with Intent – Specific Make / Models
Active shoppers searching for specific makes or models with a very likely intent to purchase:
  • 1.55%Active Shoppers with Intent - Make/Model - Acura
  • 0.55%Active Shoppers with Intent - Make/Model - Acura MDX
  • 0.64%Active Shoppers with Intent - Make/Model - Acura RDX
  • 1.62%Active Shoppers with Intent - Make/Model - Aston Martin
  • 1.08%Active Shoppers with Intent - Make/Model - Bentley
  • 1.37%Active Shoppers with Intent - Make/Model - Buick
  • 1.48%Active Shoppers with Intent - Make/Model - Cadillac
  • 0.50%Active Shoppers with Intent - Make/Model - Cadillac Escalade
  • 1.77%Active Shoppers with Intent - Make/Model - Chrysler
  • 0.97%Active Shoppers with Intent - Make/Model - Ferrari
  • 0.60%Active Shoppers with Intent - Make/Model - GM-Daewoo
  • 1.43%Active Shoppers with Intent - Make/Model - Hummer
  • 1.48%Active Shoppers with Intent - Make/Model - Jaguar
  • 1.58%Active Shoppers with Intent - Make/Model - Kia
  • 0.77%Active Shoppers with Intent - Make/Model - Kia Sorento
  • 3.18%Active Shoppers with Intent - Make/Model - Kia Soul
  • 0.74%Active Shoppers with Intent - Make/Model - Lamborghini
  • 1.10%Active Shoppers with Intent - Make/Model - Land Rover
  • 0.30%Active Shoppers with Intent - Make/Model - Range Rover
  • 0.97%Active Shoppers with Intent - Make/Model - Lexus
  • 0.42%Active Shoppers with Intent - Make/Model - Lexus IS
  • 2.18%Active Shoppers with Intent - Make/Model - Lincoln
  • 0.75%Active Shoppers with Intent - Make/Model - Lincoln MKX
  • 0.30%Active Shoppers with Intent - Make/Model - Lincoln Navigator
  • 1.37%Active Shoppers with Intent - Make/Model - Maserati
  • 1.66%Active Shoppers with Intent - Make/Model - Mini
  • 1.52%Active Shoppers with Intent - Make/Model - Porsche
  • 0.90%Active Shoppers with Intent - Make/Model - Porsche Cayman
  • 1.54%Active Shoppers with Intent - Make/Model - Rolls-Royce
  • 1.76%Active Shoppers with Intent - Make/Model - SEAT
  • 0.35%Active Shoppers with Intent - Make/Model - Smart
  • 1.31%Active Shoppers with Intent - Make/Model - Tesla
  • 0.92%Active Shoppers with Intent - Make/Model - Tesla Model S
  • 1.88%Active Shoppers with Intent - Make/Model - Volvo
  • 2.56%Active Shoppers with Intent - Make/Model
  • 2.86%Active Shoppers with Intent - Make/Model - Audi
  • 2.83%Active Shoppers with Intent - Make/Model - Audi Q
  • 2.86%Active Shoppers with Intent - Make/Model - BMW
  • 2.59%Active Shoppers with Intent - Make/Model - Chevrolet
  • 2.90%Active Shoppers with Intent - Make/Model - Dodge
  • 2.70%Active Shoppers with Intent - Make/Model - Ford
  • 2.95%Active Shoppers with Intent - Make/Model - GMC
  • 2.87%Active Shoppers with Intent - Make/Model - Honda
  • 2.88%Active Shoppers with Intent - Make/Model - Hyundai
  • 2.72%Active Shoppers with Intent - Make/Model - Jeep
  • 2.74%Active Shoppers with Intent - Make/Model - Mazda
  • 2.96%Active Shoppers with Intent - Make/Model - Mercedes
  • 2.90%Active Shoppers with Intent - Make/Model - Nissan
  • 2.91%Active Shoppers with Intent - Make/Model - Nissan Altima
  • 2.82%Active Shoppers with Intent - Make/Model - Nissan NV
  • 2.82%Active Shoppers with Intent - Make/Model - Nissan Rogue
  • 2.87%Active Shoppers with Intent - Make/Model - Subaru
  • 2.84%Active Shoppers with Intent - Make/Model - Toyota
  • 2.84%Active Shoppers with Intent - Make/Model - Toyota Highlander
  • 2.84%Active Shoppers with Intent - Make/Model - Toyota Rav4
  • 2.44%Active Shoppers with Intent - Make/Model - Toyota Tundra
  • 2.91%Active Shoppers with Intent - Make/Model - Volkswagen
  • 2.78%Active Shoppers with Intent - Make/Model - Volkswagen Jetta
Auto Loan - Very Likely In Market
Target population very likely to obtain a new auto loan.
17.68% (of HHs)
Auto Lease - Likely In Market
Target population likely to obtain a new auto lease.
7.72% (of HHs)
Auto Lease - Very Likely In Market
Target population very likely to obtain an auto lease.
4.06% (of HHs)
Auto Lease - Very Likely In Market with Good Credit
Target population extremely likely to obtain an auto lease and have fair-excellent credit.
4.75% (of HHs)
Domestic Vehicle Owners
Households likely to own or lease a domestic vehicle
13.72% (of HHs)
Family / Minivan Vehicle Owners
Households likely to own or lease a family vehicle
35.61% (of HHs)
Luxury Vehicle Owners
Households likely to own or lease either a domestic or import luxury vehicle
25.16% (of HHs)
Domestic Luxury Vehicle Owners
Households likely to own or lease a domestic luxury vehicle
18.72% (of HHs)
Import Auto Vehicle Owners
Households likely to own or lease an import vehicle.
31.87% (of HHs)
Import Luxury Vehicle Owners
Households likely to own or lease an import luxury vehicle
25.56% (of HHs)
Eco Friendly / Hybrid Vehicle Owners
Households likely to own or lease an environmentally-friendly vehicle.
32.18% (of HHs)
Auto Loan - Very Likely In Market with Good Credit
Target population extremely likely to obtain an auto loan and have fair-excellent credit.
13.45% (of HHs)
Car Buyer - Likely In Market
Target population likely to obtain an auto loan or lease.
25.46% (of HHs)
Car Buyer - Very Likely In Market
Target population very likely to obtain an auto loan or lease.
19.69% (of HHs)
Millennials - In Market for Auto Lease
Millennial households whose auto lease is likely to expire within the next 6 months.
10.63% (of HHs)

*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.

Return to Digital Targeting Segments

Power Your Online Marketing

Learn how our digital solutions can help you better connect with your customers
Discover Solutions

Boost Your Marketing with Our Digital Targeting Segments

Target the right audience for your offers and messages
Explore Digital Targeting Segments