Prospecting

Highlights:  The Wealth Growth Indicator (WGI) from Equifax helps marketers identify consumers likely to grow [...]

Highlights:  The U.S. economy shows significant wealth growth, but it's uneven, leading to a "barbell [...]

Highlights:  Auto dealers can thrive during economic uncertainty by understanding how market conditions [...]

Marketers, let’s face it. Finding ways to drive customer growth is always a challenge. But it’s even more of a challenge when your busin [...]

In Q4 2024, over 300 frequent viewers of the monthly Market Pulse webinar offered by Equifax, provided insights into how their organiz [...]

The automotive industry is undergoing a significant transformation, and dealers face numerous challenges in today's market. These challe [...]

In the digital age, the alumni relations landscape has changed dramatically. The days of generic newsletters and mass email blasts are f [...]

Aren’t you curious? Wondering where your college degree programs will land on the affordability spectrum when the new earning premium me [...]

The pressure is on for lenders. You need to ensure that your acquisition strategies are competitive. But that can be quite the conundrum [...]

How many years has your company been marketing lending offers to consumers? Five? Ten? Twenty? Fifty or more? It’s likely a lot of years.& [...]

Here’s a thorny question…and your response may impact the future of your business in today’s uncertain economy. Is your customer data he [...]