Everyday, consumers make decisions on how to spend their time and money. With an estimated $12.6 billion in U.S. annual discretionary spend, there is a lot of opportunity for marketers.
Marketers can fuel their marketing initiatives with Spending Power™. It is a modeled dollar amount of what a household likely has to spend, save, or invest after accounting for the fixed expenses of life (housing, utilities, public transportation, personal insurance and pensions).
With precise and actionable data, they can:
- Capture discretionary funds to grow their business efficiently
- Identify which current customers likely have the greatest capacity to spend incrementally on your products and services
- Find more prospective consumers that match the economic profiles of your best current customers
Spending Power can be applied to any customer or prospect file with ZIP+4 and age of head of household. It is developed for use in non-FCRA applications across the customer lifecycle.
Learn more about how Spending Power can help power your marketing programs.