Product Sheet

Small Business Assets - Digital Targeting Segments

Product Sheet

Small Business Assets - Digital Targeting Segments

With Small Business Targeting Segments, marketers can improve their online marketing efficiency by reaching more qualified prospects based on specific likely attributes. The Small Business Targeting Segments leverage attributes from BusinessClass, the Equifax best-in-class, multi-sourced business marketing database. It enables customers to improve targeting, increase response rates and reduce marketing costs. 

Updated quarterly, the database is comprised of over 18 million businesses, 30 percent of which are unique to Equifax—including over 4 million SOHO (Small Office/Home Office) records*. All data used in the targeting segments is aggregated to the ZIP+4 level to ensure small business privacy.

Key benefits include:

  • Target small businesses online more effectively by their attributes such as size, age and industry 
  • Reduce wasted ad spend by ensuring more ads are served to small businesses with the attributes you seek 
  • Built using the Equifax BusinessClass Small Business database